Platform Marketing Manager

Overview

Teamwork makes the stream work.

Roku is changing how the world watches TV.

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we aim to power every television in the world.

We connect consumers to content, help publishers build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers.

From your first day at Roku, you\'ll make a valuable - and valued - contribution.

We are a fast-growing public company where no one is a bystander.

We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About The Team

The International Consumer Marketing team drives scale and engagement to Roku by inspiring and delighting our customers throughout their journey.

We aim to provide customers with the best streaming experience by helping them discover new features, engage with entertainment across the Roku platform, and enjoy the entire experience.

When we succeed, we drive value for our business.

About The Role

This role will develop and drive the Platform marketing strategy and campaign execution for the Brazilian market, including Content, Integrated, Lifecycle, and Product campaigns.

You must develop strong collaborative relationships with a wide variety of local and stateside functions, including product management, analytics, merchandise, creative, and others, to bring marketing initiatives to life.

What You'll Be Doing

Strategize, develop, and execute cross-channel marketing campaigns that drive engagement with existing customers throughout all stages of their lifecycle

Gain an in-depth understanding of the Roku customer and how their behaviors impact customer lifetime value (CLV)

Use this knowledge to seek opportunities to further refine plans and improve tactics continually

Brief and lead campaign development with the creative team

Collaborate and partner with internal and external teams to develop and execute 360 campaigns and deliver targeted and personalized journeys across multiple touchpoints

Partner with analytics to measure, test, optimize campaigns towards growth and engagement goals, and marketing strategies

Work cross-functionally to ensure campaign requirements and deadlines are met while delivering the optimal customer experience

We\u2019re excited if you have

8+ years of relevant marketing experience, preferably at a technology or entertainment company

Strategic insight into the current state and future direction of content and consumption trends in Brazil

Strong focus on the customer, marketing instinct, and passion for the business

A solid technical and business understanding of CRM tools and marketing automation

Proven planning, prioritization, and organizational skills

Curious, creative mind and strong eye for visual design

Understanding of digital media

Experience in deriving meaning from data through testing and optimization, and taking appropriate action based on key learnings

Ability to work independently and take ownership of projects from start to finish in a fast-paced environment

Skilled communicator with excellent verbal, presentation, and written communication abilities in English

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.

Our comprehensive benefits include global access to mental health and financial wellness support and resources.

Local benefits include statutory and voluntary benefits such as healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k) / pension).

Employees can take time off for vacation and other personal reasons to balance work and life needs.

Not all benefits are available in all locations or for every role.

For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a fast-paced place where everyone is focused on the company\'s success.

We value people who are great at their jobs, easy to work with, and humble.

We appreciate a sense of humor.

We believe a smaller number of very talented folks can do more for less cost than a larger number of less talented teams.

We are independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust.

Roku aims to be a company that changes how the world watches TV.

We think of ourselves primarily as problem-solvers : we come up with the solution, but it isn\'t real until it is built and delivered to the customer.

This pragmatic approach to innovation has served us well since 2002.

To learn more about Roku, our global footprint, and how we\'ve grown, visit the Roku factsheet.

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