Campaign Marketing Director

Get AI-powered advice on this job and more exclusive features.About KeetaKeeta is the international subsidiary of Meituan, a global giant in the delivery sector, and it's on an ambitious mission : to revolutionize the delivery of food and consumer goods worldwide.

Our motto is simple yet powerful : "We help people eat better, live better."

Guided by this principle, we bring innovation and technology to the global stage.

With over 1,000 team members around the world, Keeta is in full expansion — and you could be part of this journey!

Know more : Keeta WebsiteAbout the job : The Campaign Marketing Director will be responsible for designing, executing, and optimizing monthly large-scale marketing campaigns for our food delivery platform.

The core goal of this role is to significantly boost user acquisition, user retention, and overall sales performance through data-driven campaign strategies.

Additionally, the role involves fostering collaboration and ensuring the team meets or exceeds key performance indicators (KPIs) consistently.Key ResponsibilitiesDevelop end-to-end strategies for monthly large-scale promotions, aligning with business objectives (e.g., user growth, sales targets, market share expansion).

Lead cross-functional collaboration with product, user operations, merchant, and business analysis teams to ensure campaign logistics (e.g., discount policies, merchant partnerships, platform functionality) are fully supported and executed smoothly.Monitor real-time campaign performance, analyze data (e.g., user participation rate, conversion rate, average order value), and make agile adjustments to optimize results.Manage a campaign marketing team, including setting clear performance goals and providing coaching / mentorship to enhance team members' professional skills.Lead quarterly and annual team planning sessions to align team priorities with company-wide marketing strategies.Track and report on key campaign metrics (e.g., user growth rate, sales revenue, ROI) to senior management on a monthly basis.Conduct post-campaign reviews to identify successes, challenges, and actionable insights, and apply these learnings to improve future promotions.Stay updated on industry trends (e.g., food delivery consumer behavior, competitor marketing strategies) and integrate innovative ideas into campaign planning.Job RequirementsAt least 10+ years of experience in internet-related marketing roles, with a proven track record in designing and executing large-scale consumer campaigns.

Experience in food delivery, e-commerce, or on-demand services is a plus.Minimum 3 years of people management experience, with a history of leading team members to achieve measurable business goals.Strong data literacy : Ability to analyze marketing data (e.g., from Google Analytics, platform internal dashboards) to drive strategy and optimize campaigns.Capability to translate business goals into actionable campaign plans and adapt to changing market conditions.Experience collaborating with multiple teams (product, operations, sales) to deliver end-to-end campaigns.Excellent communication and presentation skills : Ability to articulate campaign strategies, results, and recommendations to senior management and internal stakeholders.Results-oriented : Focused on achieving user growth and sales targets through data-driven actions.Creative and innovative : Willing to test new marketing tactics and stay ahead of industry trends.Seniority levelDirectorEmployment typeFull-timeJob functionMarketing, Advertising, and Strategy / PlanningIndustries : Software Development, Food and Beverage Services, and Internet Marketplace PlatformsDirector, B2B Travel - Market DevelopmentWe're unlocking community knowledge in a new way.

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