Business Analytics Consultant

Key Responsibilities :

• Understand business landscape, translate business problems into analytical framework, analytical methods, actionableinsights generation and best practices for marketing organization
• Communicate insights and make business recommendations to senior leadership team
• Marketing Analytics Strategy – Drive the marketing analytics learning agenda and strategy with the marketing team
• Closely working with technology team and advise on data strategy and requirements.Qualification Required :
• Degree – MBA / business analytics / economics and / Mathematics
• 6 -10 years of experience in Consumer Insights / Shopper Insights / Business Analytics with a minimum of 2 years in FMCG / CPG businessMust have skills :
• Deep understanding of structured business problem solving approaches.
• First principles approach to problem solving.
• Understanding of CPG business landscape and key analytics solutions in the industry.
• Strong understanding of investment vehicles, ROIs, Marketing investment and other drivers.
• Understanding of Nielsen / IRI data and metrics and Household Panel data.
• Understanding of consumer and shopper data.
• Good communication and interpersonal skills.

High emotional quotient in stakeholder management.