Senior Marketing Manager

Responsibilities

• Effectively co-ordinate all marketing activity across Brazilian market, operating in a matrix structure
• Work closely with all other functions and be a team player, ensuring that the same marketing message / proposition be established both internally and externally
• Own and drive all marketing activities to increase new customer acquisition, revenue and strength of the brand in the region. These activities include : Advertising and Media, Digital, CFM, Partnerships, Sponsorships & Events and Research & Competitor Benchmarking
• Work in conjunction with the Global Marketing Leadership team to lead the localization of the marketing strategy
• Define a robust lifecycle conversion and CRM plan and drive growth in the active client base through customer retention, increasing transaction frequency and value acquisition
• Ensure data and insights underpin the Marketing strategy, execution and growth plans
• Own the market Marketing budget and operational management
• Drive local commercially focused PR, social media activities and manage third-party agency relationships
• Drive and grow customer / partnership acquisition, through online and offline channels leveraging both in-house as well as third-party / agency resources.
• Set measurable KPIs for all activities and initiatives being undertaken and demonstrate channel / campaign ROI through attribution modelling
• Work in conjunction with the Global Marketing teams and Head office teams in China to effectively define and communicate the marketing strategy as it pertains to the local market for all relevant KPIs including but not limited to :
• New customer acquisition & related acquisition costs
• Overall marketing budget & returns on any spend
• Revenue
• Customer experience and VOC
• Research & insights

Requirements :