Channel Marketing Manager

Kaspersky has been protecting individuals and corporate clients all over the world from cyber threats for 27 years.

We have 400 million unique users, 270 000 corporate clients, 517 products, 1100 technological patents and 34 offices around the world.

Today our team has more than 5 000 top level experts, all of them regular people with their own talents and hobbies.

Together we protect the world from cyber threats.

Join us to become part of an exceptional team, while remaining yourself and using your skills to keep us growing and evolving!

We are seeking an experienced Channel Marketing Manager to drive and execute marketing strategies that enhance our channel partner ecosystem. The ideal candidate will have a strong background in B2B marketing , along with a deep understanding of partner enablement, demand generation, and go-to-market strategies .

Key Responsibilities :

• Develop and execute channel marketing programs that align with our business goals and drive partner engagement.
• Design and implement co-marketing campaigns with channel partners to generate demand and increase brand awareness, including the planning and utilization of Marketing Development Funds (MDF) .
• Collaborate closely with sales, product marketing, and partner teams to create compelling marketing materials, sales tools, and training content.
• Manage and optimize partner marketing budgets , ensuring maximum ROI.
• Develop and track KPIs to measure the success of marketing initiatives and continuously improve performance.
• Stay updated on cybersecurity market trends and competitor activities to refine channel strategies.
• Support the execution of channel events, webinars, and other partner-focused initiatives .
• Leverage digital marketing strategies , including email marketing, social media, and content marketing, to enhance partner engagement.

Qualifications & Requirements :