Account Manager

Job Overview :

FULLY REMOTE - WORK FROM ANYWHERE

An Account Manager is the main point of contact for our client engagements, ensuring that our strategies are aligned with their business growth objectives.

Our execution team is extremely technically capable, with strong project management skills, and we use a good proven framework they follow and with passion behind what they do.

Using expert knowledge in digital marketing, the AMs job will be to extract the most out of this team and create the high-level vision and strategy for them to execute as well as follow up regularly to ensure the goals are being achieved and pivot strategies when necessary. The second part of your job is to be extremely good at communication with the multiple c-suite stakeholders on the client side so they are educated on our strategy and aligned and trust us throughout the engagement.

The main key performance indicator (KPI) for an account manager is to grow the revenue of clients' businesses.

Requirements

You must be willing to throw out everything you have learned from past experiences, when necessary, and be open to new ideas and ways of thinking about marketing. Marketing is an evolving field and we have proven time and time again that our best case studies come from when we have gone completely against the grain of what traditional marketing is.

Take full ownership of projects, collaborating with cross-functional teams including design, creative, content, SEO, email marketing, paid media, and web development, to support marketing strategies with well-defined goals

Ensure professionalism in all aspects of the role, including delivering high-quality work, maintaining clear and concise communication with clients and team members, and conducting oneself with integrity.

Stay up-to-date with industry trends, best practices, and new platform features, proactively incorporating them into strategies and campaigns as appropriate.

Prepare and present detailed reports on campaign performance, including insights, action items, and KPIs, to both internal and external stakeholders, with a focus on clarity and actionable recommendations.

Continuously analyze marketing campaign data to optimize performance, identify areas for improvement, and develop innovative solutions to drive results.

You must be keeping up with the changes in approach and strategy to media buying and must be following influencers in the space to be at the front lines of new strategies and innovative ideas.

You must be able to confidently speak to clients, manage expectations, and contain the social skills necessary to transfer your confidence into them.

As well as :

• 5+ years of proven experience as a Performance Marketer, demonstrating creativity and proactive problem-solving.
• Professional certification in Google Ads and Meta ads required.
• Expertise in digital marketing tools (e.g., SEMRush, Ahrefs, Google Trends, Google Keyword Planner, etc.).
• Strong analytical, interpersonal, and organizational skills.
• Excellent written and verbal communication skills, with a focus on clarity, professionalism, and persuasiveness.
• Experience managing a minimum of $50k per month in marketing budget.
• Familiarity with Google Tag Manager, HubSpot, Meta, Shopify, WordPress, LinkedIn, and GA4 required.
• Knowledge of HTML, CSS, Javascript, and Liquid (Shopify) is a plus.

Key Responsibilities

Client Management

Client Management is the work an account manager does that involves the maintenance of direct relationships with all the stakeholders on the client-side who have the power to hire / fire / promote us (upsells). This includes both synchronous (in meetings) and asynchronous maintenance.

This is important because regardless of the quality of our work, our plans, or our outcomes, if the stakeholders aren't feeling good and aren't fully bought into this relationship, they will fire us in spite of the good work we do. Client relationships can fail because of insecurities and poor communication, despite good deliverables and good service. This portion of the work prioritizes putting ourselves in the customer's shoes and imagining what they're seeing when they work with us, predicting their feelings, and providing them the information required to maintain confidence in our services.

Good client management also provides us the ability to gain deeper insights into the clients business to understand what really creates impact and to extract information that they might not even be aware of themselves that could help our strategies.

Through effective client management we are able to develop a strong, trusting relationship that allows us to truly learn their core needs, to foster their confidence in us, and to cultivate the space that allows both us and the client to challenge each other's perspectives in a healthy way. This in turn, is essential for business growth and client retention.

These are some of the things that, if done well, lead to good client management :

Preparation for calls

Putting ourselves in the customer's shoes

Thoughtful asynchronous communication

Predicting client sentiment and planning for it

Speaking with neutrality and confidence during calls and communication

Being aware of tone / subtlety

Asking good questions

Teaching, educating and learning

Understanding the relevance of information

Setting expectations without compromising confidence

Challenging perspectives at the right moment

Frequency of touchpoints, especially when things are moving slow

Handling crucial conversations and tense situations with calm and logic (not giving in to high-pressure emotions)

Team Management

Team Management is the work an account manager does that is focused on the development, utilization, and management of the execution team that works on the client accounts.

Team Management is important because the ability to impact a client's business is dependent on the skills and work product of the execution team. They are real experts in their domains and are highly capable. However, they usually dont have the same context you have or awareness of the bigger picture and what other teammates are doing. Its the AMs job to equip the team with all the information and resources that allow them to do their best work.

The Account Manager is the bridge between the team, the client, and the strategy. The Account Manager ensures that our internal team is in total alignment to tackle our clients goals.

The AMs ability to coach and challenge the team to achieve the desired outcomes and ability to push them to better collaboration leads to outsized impact. Left to their own devices they should still be good, but with the right support of the AM, they can become great.

These are some of the things that, if done well, lead to good team management :

Preparation for calls (Proper preparation prevents poor performance)

Putting yourself in the team shoes

Thoughtful asynchronous communication

Predicting team sentiment and planning for it

Neutrality and confidence during calls and communication

Awareness of tone / subtlety

Asking good questions

Teaching, educating and learning

Challenging perspectives respectfully

Coaching / preparing the team with expectations

Advocating for them

Replacing team members if they are not the right fit

Project Management

Project Management is the work that the account manager does to ensure the timeline is met, the quality of deliverables meets expectations, and the resources (people, technology, and assets) are maximized internally and externally for the highest potential utility.

It is the process of organizing all these things to be maximally efficient. It is the extreme ownership of deadlines and quality. It is the emphasis on speed and efficiency

This is important because within one project are many human beings, technologies, and individual goals with specific timelines and limited resources (budget, time, personnel, energy, etc). Without proper alignment and coordination, projects can easily fall to misfocused priorities or isolated work areas siloed from others, ultimately jeopardizing the success of the entire strategy.

No matter how good the strategy, the people, or the budget, without good project management the entire strategy is worthless. It may require developing new frameworks or templates that will help us better understand the complex concepts that we are presenting either to our team internally or to the client.

Here are some things that, if done well, lead to good project management :

Understanding the importance of process

Following process well

Bending process based on needs

Understanding dependencies

Creatively managing timelines

Predicting failure

Planning for failure

Understanding available resources

Creatively using resources

Following up with people daily / weekly to ensure issues / rocks are on track

Building templates / frameworks to streamline processes

Strategy Management

This is the most IMPORTANT part of the account managers role. Strategy Management involves the work that the account manager does to understand the constraints limiting the clients business from achieving their marketing goals and to then create a strategy that achieves those goals within the scope and available resources.

They need to have deep understanding of the clients market, competitors and all the factors that contribute to their growth and success and then make a plan and manage that plan.

By monitoring and analyzing key performance indicators (KPIs), Account Managers require deep technical expertise in marketing and critical thinking skills to assess the success of marketing efforts and make data-driven decisions. It also requires creative and adaptive thinking for continuous re-framing of what success looks like based on ongoing results.

This is important because for every day we are engaged with the client, precious time, money, and resources are used. If we are wasting those resources, this could cripple the company, and they could never recover. The AMs management of strategy could kill or grow a company. It is the only thing that ensures that every resource is moving in the right direction. It is the most responsibility anyone could take on our business.

Here are some things that, if done well, lead to good Strategy Management :

Real understanding of business goals

Real understanding of constraints that could lead to failure

Real understanding how marketing goals are either on track or off track to achieve business goals

Knowing daily / weekly where to find the necessary metrics to make confident assessments on traction

Clear understanding of the details of each quarterly rock and all the win-and-lose conditions of those rocks

Creativity in bending rocks and strategy to further increase odds of success

Predicting success / failure

Understanding how / what Yamu does impacts everything in their business

Understanding how / what client does impacts Yamu

Leveraging other experts / resources on the team and outside the team to increase confidence in observation

Complete ownership of the outcome not matter the amount of dependencies and stakeholders

Addressing blockers and issues promptly

Spending time going through the data with an open mind to measure all possible touch points and how they affect the customer journey

Your Attributes

You take extreme ownership with your work and see tasks and projects through to completion by any means necessary without excuses

Unique thinker and collaborator who can engage others

Customer-driven mindset : you strive to see everything through the lens of our clients target customers to inform strategy

Sales-driven mindset : you strive to see everything through the lens of our clients sales teams and support them by driving marketing or sales qualified leads

Entrepreneurial instincts : you are a proactive self-starter with a solution-oriented attitude

Insatiable drive to succeed

Solicits and welcomes feedback

Highly adaptable; welcomes change and can thrive in a high-growth start-up environment

We Offer you

Compensation : Between $3,000 - $4,000 USD per month. Account Managers are paid a base rate + commission of the total value of the accounts they manage.

Fully Remote work : Our core working hours are from 9 : 00 AM to 5 : 00 PM ET. That said, we dont operate on a strict clock-in / clock-out policy, so you're free to manage your time in a way that works best for you, as long as you're meeting expectations and ensuring timely completion of your tasks and project deliverables. Still, participation in key meetings (client facing) and team interactions is expected across all time zones and during our core hours.

Become part of a team of smart, open-minded people with individual qualities

You'll be a part of a rapidly growing company, with plentiful opportunities to grow into leadership roles. And you'll face a steep learning curve & daily data science,technological, and business challenges.

Work-Life Balance : We understand the importance of balancing work with personal life and offer supportive, flexible work arrangements to help you maintain a healthy work-life balance.

Yamu Media provides a start-up environment and culture;fast-paced and agile with quick decision-making. Its an honest and open environment where team members at all levels can make a difference and have a say.

We believe in life-long learning and supporting the development of our team. We are committed to internal promotions, offering clear pathways for advancements as your skills are developed and experience is gained.

About YAMU

We are a Demand Generation Agency that helps companies between $1 million - $20 million in ARR scale online. To learn more about us and our process, please visit this E-Book and our website : yamumedia.com

If you're a dedicated, forward-thinking professional with a strong work ethic, a sense of extreme ownership, and the ability to drive results through proactive problem-solving and clear communication, wed love to hear from you.

How to Apply

Please submit your resume and responses to why you are the right fit for each of the 4 categories of the key responsibilities outlined in this job description to helena@yamumedia.com and CC the following emails : dylan@yamumedia.com and kanishka@yamumedia.com . You will not be considered if you do not address each of them.

Please use as subject line - Application : Account Manager, Favorite Book : [Insert your favorite Book] and apply here