Retention & Lifecycle Marketing Associate - Remote B

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do.

We’re looking for a strategic, entrepreneurial Retention & Lifecycle Marketing Associate to help us deepen relationships with our customers and drive long-term growth. You’ll be responsible for executing and optimizing our email and SMS marketing programs, collaborating with creative and digital teams to enhance the customer experience, and supporting broader retention initiatives and experimentation across channels.

This is a high-impact individual contributor role for someone who thrives in fast-paced DTC environments, loves digging into data, and knows how to bring ideas to life with precision and speed.

What You’ll Do

Email & SMS Marketing

• Own day-to-day execution and optimization of all email and SMS campaigns using Klaviyo and Wunderkind
• Develop segmentation, flows, and automation strategies to improve retention and drive revenue

Partner with Creative to brief, review, and refine messaging that aligns with our voice and goals

Implement A / B tests and performance enhancements to boost open rates, CTOR, and conversions

Retention Strategy & Project Management

Maintain strong relationships with external vendors (e.g. ESPs, SMS partners, freelancers)

Identify customer lifecycle gaps and propose solutions rooted in data

Data & Reporting

Cross-Functional Collaboration

Bring a customer-first mindset to cross-team conversations, advocating for relevance and clarity in every touchpoint\

Requirements

A self-starter who surfaces problems and offers solutions

Detail-oriented with strong project management skills

Benefits