Performance Creative & Paid Social Expert

About Us We’re a growth studio for US beauty & lifestyle brands. We combine a high‑converting Shopify storefront, an always‑on creative engine (UGC + brand), and paid social / search with modern measurement.

The Role

UGC sourcing, scripts / shot lists, and weekly asset drops (short‑form video + product stills).

Paid media leadership across Meta, TikTok (Spark / allowlisting), and Google (PMAX / Shopping / Search).

A structured creative testing roadmap (hooks, angles, lengths), asset taxonomy, and fatigue management.

Measurement & decisioning : creative scorecards; blend platform + GA4 insights to guide next iterations.

Collaborate with our CRO / Shopify partner on landing pages and promo / bundle strategy.

What success looks like

Launch creative engine with 12–20 net‑new assets / mo (4–6 unique concepts, iterative variants).

Stand up full‑funnel campaigns (Meta / TikTok / Google) with clean UTMs & cost imports.

Establish creative KPIs : 3‑s view rate, hold‑rate to 50%, CTR, CPA / ROAS by asset / angle.

Produce 1–2 case‑study narratives we can (with permissions) share in sales.

Must‑have experience

3–5+ yrs in beauty / lifestyle DTC; hands‑on in Ads Manager (Meta, TikTok) and Google Ads.

You’ve shipped performing UGC / creator ads and can show creative + results.

You know how to brief creators, negotiate usage / whitelisting, and version winners quickly.

Comfort with data hygiene (UTMs, naming), GA4 reading, and partnering on CAPI / Events API.

Nice‑to‑have

TikTok Shop experience; Google Merchant Center / feed hygiene; YouTube Shorts creative.

Light editing in CapCut / Premiere; Figma for storyboards.

Portfolio requirements

3–5 ads for beauty or adjacent verticals with metrics (CTR, hold‑rate, CPA / ROAS) and context.

Compensation

Competitive base + performance bonus; partner track with rev‑share / equity possible after 90–120 days.

How to apply

LinkedIn Easy Apply.