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Gerente de Estratégia e Conteúdo | Freela...
Havas Media Group Spain SAUSão Paulo, São Paulo, BRHá 12 horas
Descrição da vagaAgency : BETC Havas Job Description : Estamos em busca de um(a) Gerente de Estratégia e Conteúdo (inglês avançado / fluente) para atuar dedicado(a) no escritório do cliente na Vila Olimpia, em modelo 100% presencial. O contrato é freelance para um periodo de 3 meses. RESPONSABILIDADES E ATRIBUIÇÕES Mergulhar no universo da cultura pop (de memes a reality shows, de tendências de comportamento a influenciadores) transformando esses insights culturais em narrativas estratégicas e campanhas relevantes para as marcas; Desenvolver estratégias digitais integradas (presença da marca, social, conteúdo, mídia, influenciadores, alinhadas aos objetivos de comunicação e negócio dos clientes; Identificar oportunidades para a marca, considerando comportamento do consumidor, tendências de mercado e movimentos culturais; Criar apresentações estratégicas claras, inspiradoras e baseadas em dados para clientes e equipe interna; Mapear canais e oportunidades de influência (de creators a grandes veículos) para potencializar narrativas; Monitorar resultados e propor otimizações de campanhas e iniciativas digitais; Apoiar na definição de KPIs; Trabalhar de perto com o cliente e times internos : criação, mídia, social, garantindo consistência estratégica; Desenvolver o analista sob sua gestão. PREREQUISITOS E QUALIFICAÇÕES Superior completo em cursos da área de Comunicação Social (Publicidade e Propaganda, Marketing); Inglês avançado / fluente para interações no dia a dia; Experiência em agências digitais ou focadas em conteúdo, com cases de campanhas ancoradas em cultura e entretenimento; Conhecimento em ecossistemas digitais : e-commerce, social media, branded content, influenciadores, app e performance; Olhar pop : reality shows, memes, música, influenciadores – você enxerga insights onde outros só veem passatempo; Boa comunicação, segurança para apresentações e relacionamento próximo com clientes; Vivência com construção de narrativase desenho de ecossistemas de conteúdo. Informações Adicionais : Vaga 100% presencial – Vila Olímpia (SP) Contract Type : Independant Contractor Here at BETC HAVAS we believe in essential and relevant brands. Our mission is to make a significant difference to brands, people and businesses. To do this, we look for people who want to go beyond the obvious. We want to work with you, who are committed to fulfilling dreams, delivering results and having fun. We are an agency that embraces diversity, there are no exceptions.We believe that living with the different and looking after the collective creates a more tolerant, creative and welcoming environment for everyone. Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission : to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. Life at Havas We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore. Havas Creative Network At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. Havas Media Network We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. Havas Health Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.
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Gerente • São Paulo, São Paulo, BR