Game Marketing Analyst/Senior Analyst

About Garena:

Established in 2009 and headquartered in Singapore, Garena is a leading online games developer and publisher with a global footprint across more than 130 markets.

Garena provides global users access to popular and engaging mobile and PC online games that it develops, curates, and localizes. It champions games as a social and entertainment platform on which its communities can engage and interact.

In addition, Garena is a leading esports organizer. It hosts esports events around the world that range from grassroots local tournaments to some of the most viewed professional esports competitions globally. The Free Fire World Series 2021 Singapore, which was watched by 5.4 million concurrent viewers at its peak, holds the record for the highest concurrent viewership of any esports match in history.

Main Responsibility

Drive the performance of marketing campaigns and generate strategic insights to strengthen brand positioning and boost game performance.

Job Description

• Collaborate with cross-functional teams to support successful game update launches. Assist in creating marketing plans, coordinating promotional activities, and analyzing campaign performance. Propose data-driven improvements.
• Coordinate brand activations and events to increase game visibility. Support community-driven and media-focused communication efforts.
• Monitor key performance indicators such as user acquisition, engagement, and conversion. Consolidate reports and deliver actionable insights for strategic decisions.
• Stay on top of gaming industry trends and community behavior. Identify collaboration opportunities with influencers and content creators.
• Translate campaign results and findings into clear reports and presentations for stakeholders and leadership.

Our Ideal Candidate

You are a driven and resilient professional who thrives in fast-paced environments and complex challenges. You bring:

• Passion: A deep enthusiasm for gaming and a fearless curiosity to explore new ideas and territories.
• Aptitude: A natural ability to quickly learn and master new skills, tools, and methodologies.
• Drive: Unwavering commitment to overcoming obstacles and pushing boundaries to achieve your goals.

Requirements

• Bachelor's/Master's degree completed or expected between December 2022 and December 2025 in Engineering, Business, Marketing, Digital Games or other fields
• Fluent in Portuguese and English
• Able to work in São Paulo, SP (Hybrid: 3 days in-office, 2 days remote)
• Able to work in a full-time position (8 hours per day)
• Passionate about games
• Knowledge in Microsoft Office and/or Google Workspace (Word/Docs, Excel/Sheets, PowerPoint/Slides)

Why Join Us

Join a dynamic team where you will be directly involved in high-impact strategic projects that shape the future of our games and brand. Benefit from personalized mentorship and continuous learning opportunities through close collaboration with our experienced management team. Your creativity and insights will truly matter in an environment that prioritizes your professional growth.