Marketing & Communications Manager

We are a regional B2B information systems consultancy firm delivering high-value engagements to our customers in Energy, Industrial Services, Manufacturing and other industries. We are hiring a marketing professional to drive qualified pipeline growth, strengthen our market positioning, and support long-cycle enterprise sales.

This role is closely aligned with leadership and sales. Success is measured by meetings, opportunities, and revenue influence—not vanity metrics.

Core Responsibilities

1. Positioning & Messaging

• Define and maintain clear positioning around:
  
• Core consulting offerings
  
• Differentiators (industry expertise, delivery model, outcomes)
  
• Business impact (cost reduction, risk mitigation, scalability)
  
• Translate technical services into business value language
  
• Own messaging across:
  
• Website
  
• Sales decks
  
• Proposals and case studies
  
• Outreach and campaigns
  

2. Content & Thought Leadership

• Manage LinkedIn presence (company + leadership)
  
• Develop high-credibility content such as:
  
• Case studies
  
• Whitepapers
  
• Industry insights
  
• Support company visibility on LinkedIn and in local forums
  
• Create periodic newsletters with relevant content
  
• Ensure content supports sales conversations, not just traffic
  

3. Local Market & Relationship Marketing

• Strengthen presence in the local business and technology ecosystem
  
• Support:
  
• Strategic partnerships (Software companies, Consulting Partners, Ex-Employees, Current and Legacy Clients)
  
• Local executive events, round tables, and speaking opportunities
  
• Build a systematic referral and testimonial engine
  

4. Pipeline & Demand Generation

• Build and manage marketing programs that generate qualified enterprise leads
  
• Support long sales cycles through:
  
• Account-based marketing (ABM)
  
• Targeted outreach to specific companies and roles
  
• Nurture campaigns aligned to sales stages
  
• Coordinate closely with sales leadership on:
  
• Target accounts
  
• Buying committees
  
• Deal progression