Paid Search Strategist

About Understory Understory is a specialized agency focused on paid media management and go-to-market engineering for B2B SaaS companies. We believe in deep channel expertise combined with cross-channel integration to drive measurable pipeline growth for our clients. Our paid search team manages millions in annual ad spend across Google Ads and Microsoft Ads, delivering consistent results for companies looking to scale their demand generation efforts.

Scope of Work

As Paid Search Strategist, you will provide the following services :

Client Paid Search Account Services

General Paid Search Services

Serve as the primary account manager for clients who engage Understory for paid search services

Design and implement paid search strategies tailored to client needs

Provide ongoing optimization and support for client accounts

Campaign-Related Activities

Manage regular optimizations of paid marketing campaigns

Ensure proper tracking, attribution, and reporting for campaign performance

Monitor lead quality and volume for client accounts

Deliverables and Expectations Maintain 6-8 client accounts and optimize accounts based on client goals

Provide weekly status updates on internal and client projects

Respond to client requests within 12 business hours

Deliver monthly performance reports and client relationship status reports

Participate in client meetings as required

Actively monitor account budgets to ensure correct pacing

40 hours of work expected per week (this is a full time position)

Maintain documentation for account changes and budget pacing

What We're Looking For

Required Experience

3+ years of hands-on experience managing paid search campaigns, preferably for B2B SaaS companies

Proven track record managing significant monthly ad spend ($50k+ per month across accounts)

Expert-level knowledge of Google Ads & Microsoft Ads platforms

Experience with conversion tracking, attribution modeling, and performance measurement

Strong analytical skills with proficiency in Excel / Google Sheets and data analysis

Technical Skills

Advanced understanding of paid search platforms including campaign types, bidding strategies, and optimization techniques

Experience with all campaign types (Search, Display, Video, Demand Gen, etc.)

Familiarity with tracking implementations, UTM parameters, and attribution methodologies

Knowledge of A / B testing methodologies and statistical significance

Experience with reporting tools and dashboard creation

Soft Skills

Exceptional attention to detail and ability to manage multiple campaigns simultaneously

Full professional English fluency (both written and spoken)

Strong communication skills for internal collaboration and client updates

Proactive problem-solving approach with ability to work independently

Organized approach to campaign management and documentation

Comfortable working in a fast-paced environment with evolving priorities

Bonus Qualifications

Experience with B2B SaaS marketing funnels and pipeline attribution

Familiarity with CRM platforms (HubSpot, Salesforce) and marketing automation tools

Knowledge of Clay, Fibbler, or similar data enrichment and workflow automation tools

Previous agency experience managing multiple client accounts

Understanding of go-to-market strategies and demand generation

What We Offer

Competitive salary commensurate with experience

Opportunity to work directly with Chris Chambers, our Head of Paid Search

Access to cutting-edge tools and platforms for campaign management and optimization

Collaborative team environment with growth opportunities

Remote-first culture with flexible working arrangements

Professional development budget for continued learning and certifications

To apply please follow the link to the official application form to submit :

Thank you!