Head of marketing for a us based fintech with fluent spanish usd k month

Overview

Our client is a fintech software company founded in 2017. It specializes in helping banks, insurers, and other financial institutions modernize their operations by integrating legacy systems—like CRM, payments, and compliance—into a unified digital platform without the need to overhaul existing core infrastructure.

We are looking for a Head of Marketing to lead our marketing strategy and execution across Latin America. This is a senior leadership role for a creative and data-driven professional who can position our brand, drive growth, and lead high-impact initiatives in a fast-paced environment.

Responsibilities

• Define and execute the regional marketing strategy, aligned with global business objectives.
• Lead brand positioning, communications, and PR to strengthen market presence across LATAM.
• Oversee demand generation campaigns (digital, events, partnerships, ABM, etc.) to support pipeline growth.
• Manage and optimize marketing channels (web, social, content, paid media, SEO / SEM).
• Collaborate closely with Sales, Product, and Customer Success to ensure marketing efforts drive measurable impact.
• Lead, mentor, and grow a high-performing marketing team across different geographies.
• Track, measure, and report on key marketing performance metrics and ROI.

Requirements

Seniority level

Employment type

Job function

Industries

#J-18808-Ljbffr