Marketing Lead

Overview

The role

We’re looking for a strategic B2B LATAM Field Marketing Manager to join our São Paulo-based team and play a key role in driving the growth of WGSN’s world-leading trend forecasting services. This is an exciting opportunity for a generalist 360-degree, commercially minded marketer who thrives in a fast-paced, global environment - someone who can bring ideas to life, inspire engagement, and deliver measurable results.

This role is office-based out of our São Paulo office.

About WGSN

Together, we create tomorrow

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We’re a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. WGSN’s trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.

Role overview

As a Marketing Manager, you will execute targeted marketing strategies that drive high-quality demand generation, create initiatives to increase client engagement (via Account-Based Marketing), and raise brand awareness. You’re a keen collaborator and diligent project manager, working across global and regional WGSN teams - including Sales, Design, and Content - to ensure WGSN’s marketing is as forward-thinking as our forecasts.

The team

Our global marketing team combines creative vision with strategic insight to deliver measurable commercial outcomes. Based across APAC, EMEA, LATAM, and NAM, we are a collaborative, high-performing group that uses data-driven decision-making to elevate the WGSN brand and deliver world-class campaigns.

Key Accountabilities

• Performance & ROI Analysis: Set, define and monitor KPIs to measure campaign success and business impact.
• Utilise analytics and insights to continually refine performance and inform future marketing strategies.
• Deliver regular reporting on marketing effectiveness, engagement, and ROI.
• Own a shared responsibility with sales for conversion and revenue outcomes. This role carries KPIs linked to marketing-sourced and influenced pipeline.
• Campaign Strategy & Execution: Develop and execute multi-channel marketing campaigns to drive awareness, lead generation, and customer engagement.
• Partner with internal teams to plan go-to-market launches for new products and innovations.
• Utilise digital, content, and experiential marketing to connect with key audiences.
• Collaborate with the LATAM Commercial team to align campaigns with GTM priorities and sector targets.
• Account-Based Marketing (ABM): Design and deliver ABM programmes targeting high-value enterprise clients.
• Collaborate with Sales to develop personalised strategies and nurture key accounts.
• Measure, analyse, and optimise ABM activity for greater conversion and engagement.
• Market-Specific Planning & Execution: Tailor marketing plans to reflect industry, client, and channel nuances.
• Develop sector-focused campaigns that resonate with designers, buyers, merchandisers, and marketers in leading global retailers.
• Identify opportunities and challenges unique to each sector to inform marketing strategies.
• Brand Leadership: Lead on Global Marketing initiatives, including Thought Leadership and Hero Campaigns. Taking WGSN Brand Positioning and creating multi-channel campaigns, whilst considering local-language and local market needs and nuances.
• Champion initiatives that reinforce WGSN’s position as the global authority in trend forecasting.
• Ensure brand consistency across all touchpoints and marketing materials.
• Support PR, partnerships, and event strategies to maximise reach and brand impact.

This list is not exhaustive, and there may be other activities you are required to deliver.

What you'll bring

• Proven experience in a marketing role within B2B or trend-driven industries (e.g., insights, media, SaaS, fashion, or retail).
• Expertise in demand generation marketing, campaign execution, and ABM.
• Strong ability to craft targeted marketing strategies for diverse audiences.
• Experience engaging with senior commercial stakeholders. You have KPIs and you’re determined to deliver on them.
• Knowledge of digital and content marketing best practices.
• Analytical mindset with experience in measuring and optimising campaign performance.
• Excellent communication, collaboration, and project management skills.
• Experience managing budgets and external agency relationships.
• Fan of WGSN and Trend Forecasting, you’re a futurist with your finger on the pulse.

Preferred qualifications

• Bachelor’s degree or professional qualification in Marketing, Business, Communications, or a related field.
• Experience in trend forecasting, consumer insights, or retail marketing is highly desirable.
• Familiarity with marketing automation, CRM, and analytics platforms.

What we offer

• Bradesco health insurance plan
• Careplus dental plan
• Omint life insurance
• Food/meal vouchers via Flash
• Internet allowance via Flash
• Transportation vouchers via Flash
• Daycare allowance
• Total pass
• Day off on your birthday

More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumers.

Our values

We Are Everywhere The future is everything; it happens everywhere. WGSN is the world's leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity everywhere.

We Are Future Focused We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

Inclusive workforce We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward our people's brilliant achievements.

We have a truly flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here.

We want to ensure that everyone can perform at their best during the interview process. If you require anyreasonable adjustments that would make you more comfortable, please let us know so that we can do our best to support you.

A Note for Applicants

We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.