Social Media & Influencer Marketing Analyst

Social Media & Influencer Marketing AnalystWe're looking for a skilled and proactive Social Media & Influencer Marketing Analyst to join our Brand team in Brazil for Open English and Open English Junior.

This role is perfect for someone who lives and breathes digital trends, knows how to drive engagement and performance through compelling content, and has solid experience managing influencer campaigns end-to-end.

Prior experience working with clients or companies in Education, Language Learning, or the Services sector will be highly valued.Key Responsibilities : Manage end-to-end influencer marketing campaigns, including : Influencer research and curationNegotiation of contracts and feesCoordination and approval of contentReporting and analysis of campaign resultsAnalyze performance metrics for both influencer campaigns and organic social media content, generating actionable insights to improve results.Monitor social media trends and proactively create content that resonates with emerging topics and viral conversations.Track brand mentions across social media and digital platforms to anticipate potential reputation risks and support crisis prevention efforts.Produce engaging social media content focused on performance, brand awareness, and audience engagement.Develop and maintain content calendars across social media channels.Conduct research to inform content creation and ensure relevance and originality.Brief and collaborate with designers, assistants and copywriters to ensure high-quality content production.Research and analyze podcasts to identify potential partnerships and relevant content opportunities.Requirements : Fluent in English and native in Portuguese.Minimum of 4 years of professional experience in Planning and executing influencer marketing campaigns and managing organic social media content, and performance analysis.Previous experience working with clients or brands in the education, language learning, or services sector is required.Although the position is 100% remote, the analyst must be based in São Paulo for in-person meetings when required.Strong knowledge of social media platforms such as Sprinkler and digital trends.Data-driven mindset with experience in social media analytics and reporting tools.Highly organized, proactive, and able to manage multiple projects simultaneously.Ability to work collaboratively with creative, marketing, and analytics teams.Experience analyzing podcasts is a plus.This role is a Mid-Senior level position, and it is a full-time job in the Marketing function within the E-Learning Providers industry.

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