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Creative Copywriter

Creative Copywriter

KeetaSão Paulo, SP, BR
Há 3 dias
Descrição da vaga

About Keeta

Keeta is the international subsidiary of Meituan , a global giant in the delivery sector, and it's on an ambitious mission : to revolutionize the delivery of food and consumer goods worldwide. Our motto is simple yet powerful : “We help people eat better, live better.” Guided by this principle, we bring innovation and technology to the global stage. With over 1,000 team members around the world , Keeta is in full expansion — and you could be part of this journey!

Know more : Keeta Website

Location : 100% on site - Vila Olimpia, SP

Please, submit your CV in English.

Portfolio Requirement : Must include campaign concepts, slogans, scripts, and cross-platform copywriting samples .

About the Role

We’re seeking a mid-level Creative Copywriter to craft compelling narratives and high-converting copy for our brand in Brazil. You’ll create promotional campaigns while ensuring brand consistency across TV, digital, and social media. A strong portfolio showcasing conceptual thinking and linguistic creativity is essential. Familiarity with advertising trends is a key differentiator.

Key Responsibilities

Copywriting & Conceptual Development

  • Write original, high-impact copy for ads (TV, digital, social), slogans, and video scripts (e.g., promos, brand films).
  • Develop campaign concepts aligned with marketing goals, from brainstorming to execution.
  • Adapt global brand messaging for the Brazilian market , ensuring cultural resonance.

Collaboration & Execution

  • Partner with designers, videomakers, and marketers to turn ideas into polished deliverables.
  • Present creative strategies and messaging recommendations to stakeholders.
  • Ensure brand voice consistency across all touchpoints (e.g., product descriptions, social posts).
  • Creative Problem-Solving

  • Tackle challenges with original, data-informed solutions (e.g., A / B testing copy variants).
  • Stay updated on advertising trends (e.g., TikTok hooks, influencer scripts) and apply insights.
  • Manage concurrent projects with tight deadlines (e.g., seasonal campaigns, flash sales).
  • Job Requirements

  • Experience as a Creative Copywriter (agency, in-house, or freelance).
  • Portfolio showcasing :

  • Conceptual campaigns (e.g., full-funnel copy for promos, brand storytelling).
  • Video scripts (TV commercials, digital ads) and slogans .
  • Adaptability across tones (e.g., humorous, emotional, direct response).
  • Advanced English (for localization and global collaboration).
  • Degree in Journalism, Advertising, Marketing, or Communications .
  • Preferred Qualifications

  • Basic understanding of visual storytelling (e.g., storyboarding, collaboration with designers).
  • Familiarity with SEO / ASO basics and performance-driven copywriting .
  • Criar um alerta de emprego para esta pesquisa

    Copywriter • São Paulo, SP, BR

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