Digital Media Buyer - Remote, Latin America

Digital Media Buyer - Remote, Latin AmericaBluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.

With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction.

Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive.

With a presence across the United States and Central / South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.ResponsibilitiesExecute data-driven media buying strategies that align with client goals and target audiences.Conduct market research to identify the most effective media channels.Analyze historical campaign data to inform media mix and performance projections.Recommend channel-specific budgets and optimize spend based on performance metrics.Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results.Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.Manage and allocate media budgets across channels to maximize campaign performance.Maintain budget pacing and ensure campaigns stay on schedule and within financial targets.Identify opportunities for cost-saving without compromising effectiveness.Qualifications3+ years of experience in media buying, preferably in an agency setting or with B2B software development firms.Strong experience with paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).

Proven track record of managing performance marketing campaigns with a results focus.Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).

Exceptional analytical and problem-solving skills.Excellent communication and interpersonal skills.Self-motivated, detail-oriented, and able to work independently and in a team.Proficiency with media buying and planning tools.BenefitsCompetitive salary and bonuses, including performance-based increases.Generous paid time off.Flexible working hours and remote work.Continuing education, training, conferences, and company-sponsored coursework, exams, and certifications.Being a consultant in our team is a fun, challenging, and rewarding career choice.

Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.

You will have the opportunity to work on a variety of projects for our clients, collaborate with modern technologies, and work with top professionals in the industry.

If you're eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.

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