Associate Director, Marketing ET - Brazil

SUMMARY DESCRIPTION

This position is responsible for guaranteeing strategies are in place for successful product guidelines and tactics on LSD, and for close collaboration with Regional and Global Brand Teams. The role also requires devising a clear marketing / access strategy to reinforce penetration of the brand, via distinct positioning, superior customer understanding, flawless sales force execution, and an effective access / commercial strategy to deliver growth and meet margins targets as defined by the budget process.

RESPONSIBILITIES

• Lead BioMarin’s business in LSD, including transversal local Brand Team (Medical, Access, PAGs, Compliance Operations, Regulatory).
• Understand regulatory and health system dynamics, including registration and reimbursement, to define business strategies.
• Lead Marketing, combining best-in-class marketing capabilities with understanding of physicians, patients and payers.
• Create comprehensive strategies to foster relationships with key medical classes, including non-traditional specialties for LSD.
• Lead effective marketing activities and investments to drive high-impact, high-return initiatives with established benchmarks (e.g., medical events annually, major local and global congresses, and internal round-table initiatives); establish efficient follow-up plans.
• Marketing budget negotiation, management, and adherence.
• Identify and prioritize resource needs in line with the defined business strategy and plans.
• Manage the long-term planning process, developing a clear and achievable 5-year strategic plan. Develop a compelling vision with clear brand priorities.
• Manage the development and implementation of brand plans.
• Ensure coordination with the sales force team to achieve excellence in execution.
• Establish clear governance across the brand team.
• Optimize cross-functional support, ensuring effective communication between direct reports, especially sales and marketing management, and with Commercial, Access, Regulatory and Medical teams.
• Manage professional networks at all levels of the global and regional organization.
• Establish appropriate marketing systems and procedures to ensure efficient operations and appropriate control, based on quality performance and ability to deliver on time.
• Oversee local marketing and sales investment according to priorities, ensuring cost-efficiency at all times.
• Champion compliance, reinforcing internal policies and ethical standards.
• Execute and supervise the organization of local marketing events, building and maintaining relations with key opinion leaders at the country level, as well as key partners.
• Work with external creative agencies to define and develop materials ready for field use after Regional MKT Approval.
• Support the corporate review process for promotional materials (PRB). Lead and execute local campaigns such as MPS Day and PR activities; ensure Regional MKT alignment.
• Support local marketing activities and materials for Patient Programs to increase funding and adherence.

SCOPE

Support Marketing strategy in Brazil in alignment with LatAm guidelines and local needs.

EDUCATION

EXPERIENCE

WORK ENVIRONMENT / PHYSICAL DEMANDS

Office environment.

EQUIPMENT

Computer, iPad, iPhone.

CONTACTS

Internal : Marketing, Medical, Compliance, Sales… External : Physicians, HRP and PAGs.

CAREER DEVELOPMENT

This position, in order to reach the next level in the career ladder, requires demonstrated proficiency in the detailed list of Education, based on the Clarity Project, and strong results for LSD Franchise MPS and CLN2, achieving or surpassing goals for at least 2 years.

Equal Opportunity Employer / Veterans / Disabled

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