Full Funnel Performance Media Lead - L'Oréal Nordic CDMO

Are you ready to help drive impactful, data-driven, full-funnel media across the Nordics, with a strong operational focus on Retail Media? We're seeking a highly technical and hands-on Full Funnel Performance Media Lead to strengthen our team in Copenhagen.

Your mission…

Reporting to the Nordic Head of Media, the Full Funnel Performance Media Lead will play an important role in translating our overall L’Oréal media strategy into powerful, data-driven, and highly performing full-funnel media campaigns. You'll oversee the entire customer journey—from awareness to conversion—with a key emphasis on Retail Media, ensuring compliance with global and Nordic media guidelines. This role demands deep technical proficiency in media platforms and formats.

You will be responsible for…

• Full-Funnel Media Execution & Optimization: Implement and continuously optimize full-funnel media plans across all channels and formats, collaborating with Division Media teams and our media agency. Lead the operational execution and optimization of our Retail Media strategy, ensuring it's a high-performing and data-driven component of our overall media plan.
• Performance Measurement & Insights: Contribute to our measurement and testing framework to track performance across the entire funnel, including advanced attribution and audience activation. Provide actionable insights from various data sources (e.g., Retail Media performance) to optimize campaigns and stay at the forefront of media trends.
• Operational Support for Partnerships: Support the day-to-day operational execution of initiatives with key media partners and technology platforms, including Retail Media partners, and contribute to data acquisition and audience management strategies.

We are looking for...

• At least 5 years of relevant experience in operational media planning, performance media, or within a similar area whether in an agency-side or in-house.
• A highly technical, data-driven, and hands-on media professional with deep advanced media skills, including expertise in media trading and optimization, and full-funnel media planning and execution.
• A proactive collaborator, adept at translating high-level strategy into tangible plans, and overseeing precise project execution and stakeholder coordination in partnership with media agencies and internal teams.
• Demonstrated operational experience with Retail Media expertise is a strong advantage.
• Highly proficient in paid media, possessing strong analytical skills and the ability to translate complex data into actionable insights through data analysis and interpretation, and data-driven decision-making and execution.
• Profound technical understanding of various media platforms, ad formats, with expertise in attribution modeling and audience management strategies.
• Driven, comfortable managing project execution, and championing a culture of performance and data-driven excellence.

We are looking for our new Full Funnel Performance Media Lead to start as soon as we find YOU. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.

Who are we?

Leading the world in beauty and pioneering the world of beauty tech; we have more than 90K employees across 150 countries on five continents and have a unique international portfolio of 37 brands. The Group generated sales amounting to 41.18 billion euros in 2023, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As the market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile manner, not least through continued digital innovation. Your job will be your innovation playground.

What we do at L’Oréal always has a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World's most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water, and protecting forests, for the fourth year running. In 2023, L’Oréal was recognized by the Bloomberg Gender-Equality Index (GEI) for the 6th consecutive year, for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job; it is about building a better future for others and our planet.

Freedom to Go Beyond. That’s the Beauty of L’Oréal.