Marketing Director, Alpha Anywhere (Remote) - $150,000 / Year Usd

Marketing Director, Alpha Anywhere (Remote) - $150,000 / year USDThis range is provided by Trilogy.

Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$75.00 / hr - $75.00 / hrReady to revolutionize homeschool education?

We're seeking a visionary Marketing Director to spearhead the growth of Alpha Anywhere, an innovative AI-powered learning platform that's transforming how homeschool students master core academics in just two hours a day.This isn't your typical marketing role.

As our Marketing Director, you'll be the architect of our brand's future, crafting compelling narratives that resonate with parents and building scalable growth channels from the ground up.

You'll have direct access to the C-suite and the autonomy to shape our marketing strategy while seeing your impact in real-time.If you thrive on combining strategic thinking with hands-on execution, and you're excited about empowering families to reimagine education, this role could be your next big adventure.What You Will Be DoingOrchestrating dynamic multi-channel campaigns that speak directly to parents' hearts and minds, leveraging email, social media, paid advertising, and community partnershipsCrafting compelling content that guides parents through their decision journey, from first discovering Alpha Anywhere to becoming enthusiastic enrolleesDeveloping and nurturing a network of passionate parent ambassadors and affiliates who authentically share our visionTaking charge of our marketing roadmap, setting ambitious yet achievable goals, and steering our strategy with data-driven insightsContinuously optimizing our marketing mix through rigorous testing and analysis to maximize ROIWhat You Won't Be DoingFollowing outdated marketing playbooks or getting stuck in approval limboGetting distracted by superficial metrics that don't drive real growthNavigating complex organizational hierarchies or dealing with endless handoffsCreating generic, one-size-fits-all content that misses the mark with our unique audienceMarketing Director Key ResponsibilitiesYour core mission is to fuel our growth by establishing Alpha Anywhere as the trusted choice in homeschool education.

This means building and executing a comprehensive marketing strategy that consistently delivers qualified leads through authentic brand building, data-driven campaigns, and strategic partnerships.Basic RequirementsA proven 4+ year track record of designing and executing successful multi-channel marketing campaigns with measurable outcomesExcellence in crafting compelling narratives for specific audiences, particularly in education or parent-focused marketsStrategic experience in brand development and positioning, not just implementationTechnical proficiency with modern marketing tools including CRM, CMS, analytics platforms, and AI-powered content solutionsDemonstrated ability to collaborate effectively with executive leadership and make strategic decisions in dynamic environmentsBachelor's degree in Marketing, Communications, or equivalent real-world experienceAbout Alpha AnywhereBring accelerated learning home with personalized academics and life skills.

Combine the power of at-home learning with Alpha's proven coaching to unlock success in academics and beyond.This is a full-time (40 hours per week), long-term position.

The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record.

The compensation level for this role is $75 USD / hour, which equates to $150,000 USD / year assuming 40 hours per week and 50 weeks per year.Alpha Anywhere is an equal opportunities employer and welcomes applications from all qualified candidates.

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