Marketing Specialist [PT-BR]

Job Description

drive success and growth. We specialize in customer support, design, marketing, SEO, and more.

We are looking for a Marketing Specialist to develop and execute digital marketing campaigns that drive brand awareness, lead generation, and customer engagement . The ideal candidate has experience in multi-channel marketing, content creation, analytics, and campaign optimization .

Key Responsibilities :

Develop and implement multi-channel marketing campaigns across digital platforms (social media, email, paid ads, SEO, and content marketing).

Work with internal teams to align marketing efforts with business objectives and sales goals .

Optimize campaigns for reach, engagement, and conversions .

Create compelling marketing content , including blog posts, website copy, social media posts, and video scripts.

Ensure consistent brand messaging across all channels.

Collaborate with designers and content creators to develop engaging visuals and promotional materials .

Implement SEO best practices to enhance website visibility and organic traffic.

Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).

Monitor and adjust ad performance based on data-driven insights .

Manage social media accounts, posting engaging content and responding to comments.

Develop and execute social media strategies that drive brand awareness and audience growth.

Identify trending topics and real-time opportunities for brand engagement.

Develop and execute email marketing campaigns to nurture leads and retain customers.

Optimize email sequences for open rates, CTR, and conversions .

Use CRM tools (HubSpot, Salesforce, or similar) to segment audiences and personalize outreach.

Track key marketing metrics (ROI, conversion rates, engagement rates) and optimize campaigns based on data.

Use tools like Google Analytics, Meta Business Suite, and SEMrush to measure success.

Provide reports and recommendations to improve marketing performance.

Requisitos

Bachelor’s degree in Marketing, Communications, Business, or a related field .

2+ years of experience in digital marketing, content marketing, or campaign management .

Proven track record of executing successful digital marketing campaigns .

Strong knowledge of SEO, PPC, social media, and email marketing .

Proficiency in Google Analytics, Google Ads, Facebook Ads, and marketing automation tools .

Excellent copywriting and content creation skills.

Data-driven mindset with the ability to analyze and optimize campaigns .

Strong organizational and project management skills .

Vantagens

A collaborative and innovative work environment.

The opportunity to work with diverse brands across industries.

Competitive salary and benefits package.

Ongoing learning and professional development opportunities.

If you have a passion for digital marketing and creative campaigns , we’d love to hear from you!

Join CrunchEquation and take your marketing career to the next level!

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• 2+ years of experience in social media management, with a focus on iGaming, sports betting, or online casinos.
• Deep understanding of iGaming regulations, responsible gaming policies, and platform-specific advertising restrictions.
• Proven track record of growing gaming-related social media accounts and driving player engagement.
• Expertise in iGaming social media trends, audience behavior, and content formats.
• Proficiency in social media tools (e.g., Hootsuite, Buffer, Sprout Social, Later).
• Experience with social media advertising (Facebook Ads, Twitter Ads, TikTok for iGaming).
• Ability to react quickly to live gaming events and create real-time content.
• Data-driven mindset with strong analytical skills to measure and improve campaign performance.
• Fluency in English; additional languages are a plus.