User Engagement Manager

Company Overview

If you see technology as a way to smooth your path in life, our team does too : Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

Team Overview

The User Engagement team focuses on retaining and activating users, ensuring consistent frequency of purchases and a strong value proposition for food on the platform. This role requires designing lifecycle engagement strategies, campaigns, and funnels to maximize user retention.

Role Responsibilities

• Designing and implementing user engagement strategies to increase frequency and retention.
• Creating custom engagement funnels by user segment and shopping scenario.
• Collaborating with Product and Marketing to improve communication touchpoints .
• Monitoring repeat order rates, churn, and engagement KPIs .
• Using data insights to iterate strategies and optimize user lifecycle.
• Benchmarking market practices and proposing innovative engagement initiatives .

Role Qualifications

EEO Statement

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https : / / careers.didiglobal.com / terms

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