Marketing Manager

About the Role We are looking for an experienced Growth Marketing Manager who will become a strategic partner to the CEO and take full ownership of the marketing function.

You will be the key person responsible for building the marketing strategy, managing the team, and driving company growth.

Key Areas of Responsibility

Cross-functional marketing team leadership

Manage a team of SMM specialists, media buyers, email marketers, and content creators

Create clear briefs and tasks for designers and copywriters

Coordinate workflows between Marketing ↔ Sales ↔ Product

Ensure quality and timely execution across all marketing activities

Content strategy & production

Develop and oversee the content strategy across all channels

Lead the creation of client case studies (we have 100+ success stories!)

Adapt marketing and educational content for new markets (EU, US)

Maintain a consistent tone of voice and content quality

Growth & lead generation

Plan and host webinars and educational events

Launch email sequences, tripwires, and marketing funnels

Set up chatbot automation flows (Telegram, website)

Build partnerships and collaborations to scale lead generation

Analytics & optimization

Track channel performance, CAC, CPL, and funnel metrics

Calculate campaign ROI and conversion improvements

Optimize active campaigns to improve CAC, LTV and retention

Build and refine CJMs and conversion funnels

Context & Challenges

Current situation :

Marketing team exists, but execution lacks consistency — we need a system

Sales launched in Europe (Finland, Germany) — marketing needs localization

Sales launched for English-speaking U.S. audiences — marketing must adapt

We have 100+ client case studies and podcast episodes ready for marketing use

Challenges you will help solve :

Content

No consistent content production framework

Client case studies are produced irregularly

Need adaptation for new markets

Content quality must be stabilized and elevated

Processes

Team accountability and task ownership must be improved

Need transparent metric tracking for optimization

No unified coordination between Marketing ↔ Sales

Scaling

Growth goal : 3× in 6 months

Expansion into new markets (Finland, Germany)

Strengthening position in the U.S.

Channel diversification and testing

What You Will Do

Strategy & Leadership (30%)

Build quarterly / monthly / weekly marketing plans

Manage and mentor SMM, email, and paid traffic teams

Write briefs and task descriptions for creatives and specialists

Run regular syncs with team and stakeholders

Prioritize initiatives and ensure deadlines are met

Content & Creative (25%)

Develop content strategy for SMM, email, webinars, landing pages

Lead the production of case studies and educational content

Work with designers and copywriters : briefs, quality review

Adapt content for different audiences and markets

Maintain a unified tone of voice

Lead Generation & Funnels (25%)

Plan and execute webinars end-to-end

Launch email campaigns, tripwires, and automated funnels

Build and optimize chatbot logic and conversion flows

Develop partnerships, media placements, and collaborations

Build CJMs and warming funnels

Analytics & Optimization (20%)

Analyze key metrics (CAC, CPL, conversions, ROI)

Produce channel and campaign performance reports

Optimize existing marketing activities based on data

Test new channels and hypotheses

Work with analytics tools (GA, CRM, marketing platforms)

Requirements

Must Have

Experience in EdTech or SaaS — 2+ years

Strong understanding of how educational / SaaS funnels work

B2C marketing experience in career / learning segments

Experience with performance metrics and ROI-oriented marketing

High-growth startup experience

Ability to work in a fast-changing environment

Skilled in prioritization and multitasking

Experience contributing to 2x–3x growth

Marketing team management — 1+ year

Ability to assign and brief tasks clearly

Coordination of cross-functional stakeholders

Delegation and performance oversight

Tools & technical marketing skills

Email marketing (Klaviyo, SendGrid, or similar)

Chatbots and automation funnels

Analytics (Google Analytics, Amplitude, Mixpanel)

SMM + paid advertising experience

Webflow / Figma / Notion for content collaboration

CJM & funnel expertise

Experience designing customer journey maps

Building content-based nurturing funnels

Understanding of CAC, LTV, ROMI, conversion metrics

Strong Plus

Experience running webinars and online events

Copywriting and editing skills

Knowledge of U.S. / EU job markets

Experience using LinkedIn for lead generation

Background in mission-driven or social impact projects