Program Manager - Marketing Technology Transformation (Contract / Freelance - 6 to 9 months - LATAM)

We’re looking for an experienced Program Manager to lead the Marketing Technology Transformation across LATAM — including the rollout of Single Customer View (SCV) , Loyalty Delivery , and Marketing Automation programs. You’ll oversee multiple workstreams, connect global and local teams, and ensure smooth, on-time delivery of complex marketing technology initiatives.

What you’ll do

Lead the end-to-end program strategy for SCV, Loyalty, and Marketing Automation initiatives.

Manage timelines, budgets, risks, and interdependencies across multiple LATAM markets.

Act as the key liaison between global and regional teams (Marketing, IT, Data, and external vendors).

Oversee project governance, reporting, and agile processes to drive transparency and efficiency.

Track KPIs, ensure delivery quality, and support change management and adoption.

The kind of profile we’re looking for

10+ years in Program or Project Management , ideally within digital or marketing technology transformation.

Experience managing multi-country programs with cross-functional teams.

Understanding of MarTech ecosystems (CDP / SCV, Loyalty, Automation tools).

Exceptional communication and stakeholder management skills.

Fluent in English and Spanish or Portuguese (both preferred).

PMP, Prince2, or Agile certification is a plus.