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Senior Demand Gen / YouTube Media Buyer

Senior Demand Gen / YouTube Media Buyer

Natura Labspato branco, estado do paraná, br
Há 2 dias
Descrição da vaga

Company Overview

We are a boutique high-performance marketing agency specializing in ecommerce brands and affiliate offers. Our team delivers exceptional results through innovative strategies, focusing on scalable, high-impact campaigns that drive growth and revenue. We are a small firm of the top 1% in the industry, striving for exceptionalism above all else and believing in salaries not being capped.

Job Summary

We are seeking an experienced Senior Demand Gen / YouTube Media Buyer to join our dynamic team. The ideal candidate will have a proven track record of managing large-scale YouTube campaigns, with hands-on experience spending at least $100k / month on the platform within the last 12 months. This role involves end-to-end ownership of ad account performance, emphasizing scaling cold traffic through broad audiences, while collaborating with strategists and creative teams to optimize for leads and purchases. If you thrive in a high-performance environment, are self-sustaining, and are driven by non-traditional opportunities to maximize earnings, this is the opportunity for you.

Key Responsibilities

  • Manage and optimize YouTube ad accounts end-to-end, focusing on Demand Gen campaigns for lead gen or ecommerce, with a strong emphasis on scaling cold traffic via broad audiences.
  • Handle large budgets (over $200k / month), including testing, scaling, and strategizing campaigns both within the ad platform and through external tactics.
  • Utilize Demand Gen static ads to drive performance, avoiding remarketing or view-based campaigns.
  • Collaborate with a dedicated strategist responsible for writing, designing, and conceptualizing new static ads, advertorials, and scripts.
  • Leverage access to a full creative team and creative strategist on select accounts to enhance campaign effectiveness.
  • Analyze performance data, iterate on strategies, and ensure campaigns meet or exceed KPIs for leads or purchases.
  • Stay ahead of industry trends in YouTube advertising and Demand Gen to inform innovative approaches.

Qualifications and Requirements

  • Proven experience spending at least $200k / month on YouTube within the last 12 months.
  • Demonstrated success in optimizing lead gen or ecommerce campaigns for leads or purchases, with budgets exceeding $100k / month in the past year.
  • Expertise in Demand Gen static ads and large-scale budget management.
  • Strong skills in scaling, testing, and strategizing campaigns inside and outside the ad account.
  • Focus on cold traffic and broad audiences; no emphasis on remarketing or view-based strategies.
  • Ability to work independently in a high-performance, non-traditional environment— we are not seeking a standard 9-5 employee but someone in the top 1% who deeply understands media buying.
  • Self-sustaining mindset with a drive to maximize earnings through performance-based opportunities.
  • Preferred Skills and Bonuses

  • Experience in affiliate marketing, such as affiliate lead gen, nutra, or ecommerce campaigns.
  • Understanding of direct response marketing principles, with the ability to write high-converting copy.
  • Familiarity with ecommerce and affiliate offers in a performance-driven agency setting.
  • What We Offer

  • A collaborative, pod-based structure that allows for focused client management and direct impact on results.
  • Opportunities to work with top-tier creative talent and strategists.
  • A high-performance culture where top performers are rewarded through non-traditional compensation models tied to success.
  • A base plus uncapped performance position, working with some of the top brands in the industry.
  • The chance to be part of a boutique agency driving real growth for ecommerce and affiliate clients.
  • Important Notes About the Position

  • You will work in a pod with no more than 5 clients per pod, owning ad account performance end-to-end.
  • This is a fully remote and location-independent position.
  • Candidates will go through a questionnaire as part of the application process; failure to complete it will result in automatic disqualification.
  • Criar um alerta de emprego para esta pesquisa

    Buyer • pato branco, estado do paraná, br

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