Creative Copywriter

About Keeta

Keeta is the international subsidiary of Meituan, a global giant in the delivery sector, and it's on an ambitious mission: to revolutionize the delivery of food and consumer goods worldwide. Our motto is simple yet powerful: "We help people eat better, live better." Guided by this principle, we bring innovation and technology to the global stage. With over 1,000 team members around the world, Keeta is in full expansion — and you could be part of this journey!

Know more: Keeta Website

Location: 100% on site - Morumbi, SP

Please, submit your CV in English.

Portfolio Requirement: Must include campaign concepts, slogans, scripts, and cross-platform copywriting samples.

About the Role

We're seeking a mid-level Creative Copywriter to craft compelling narratives and high-converting copy for our brand in Brazil. You'll create promotional campaigns while ensuring brand consistency across TV, digital, and social media. A strong portfolio showcasing conceptual thinking and linguistic creativity is essential. Familiarity with advertising trends is a key differentiator.

Key Responsibilities

Copywriting & Conceptual Development

• Write original, high-impact copy for ads (TV, digital, social), slogans, and video scripts (e.G., promos, brand films).
• Develop campaign concepts aligned with marketing goals, from brainstorming to execution.
• Adapt global brand messaging for the Brazilian market, ensuring cultural resonance.

Collaboration & Execution

• Partner with designers, videomakers, and marketers to turn ideas into polished deliverables.
• Present creative strategies and messaging recommendations to stakeholders.
• Ensure brand voice consistency across all touchpoints (e.G., product descriptions, social posts).

Creative Problem-Solving

• Tackle challenges with original, data-informed solutions (e.G., A/B testing copy variants).
• Stay updated on advertising trends (e.G., TikTok hooks, influencer scripts) and apply insights.
• Manage concurrent projects with tight deadlines (e.G., seasonal campaigns, flash sales).

Job Requirements

• Experience as a Creative Copywriter (agency, in-house, or freelance).

Portfolio showcasing:

• Conceptual campaigns (e.G., full-funnel copy for promos, brand storytelling).
• Video scripts (TV commercials, digital ads) and slogans.
• Adaptability across tones (e.G., humorous, emotional, direct response).
• Advanced English (for localization and global collaboration).
• Degree in Journalism, Advertising, Marketing, or Communications.

Preferred Qualifications

• Basic understanding of visual storytelling (e.G., storyboarding, collaboration with designers).
• Familiarity with SEO/ASO basics and performance-driven copywriting.