Performance Tracking & Tag Management Specialist (LATAM) — Remote

Join GrowthAssistant as a Performance Tracking & Tag Management Specialist!

Open to candidates from LATAM countries only (e.g., Mexico, Brazil, Colombia)

About the Role

We’re looking for a detail-oriented Performance Tracking & Tag Management Specialist to support our client’s Paid Media team. You’ll ensure every digital advertising campaign is tracked accurately and consistently, building and maintaining the infrastructure behind performance measurement. This includes configuring, QA’ing, and troubleshooting tracking systems—mainly via Google Tag Manager (GTM)—to ensure data integrity and accurate attribution.

By partnering closely with Paid Search Specialists and Account Strategists, you’ll help eliminate inaccurate conversion data, improve ROI reporting, and enable smarter optimization decisions across 60+ client accounts.

What You’ll Be Doing

Implement, QA, and maintain tags, triggers, and pixels in Google Tag Manager (GTM) across client websites.

Audit and troubleshoot conversion tracking configurations across platforms (Google Ads, Meta Ads, Bing Ads).

Validate conversion actions to ensure form fills, purchases, or other lead events are correctly recorded, avoiding inflated reporting.

Standardize and document tagging schemas for all client accounts in Salesforce, ensuring consistent fields (budget, KPIs, goals, tracking status).

Partner with Paid Search Specialists to align conversion actions and budgets with each client’s true business objectives.

Create and maintain a tracking QA checklist and intake form to guide new account setups and audits.

Perform ongoing health checks of all tracking infrastructure to proactively identify broken tags or discrepancies.

Collaborate with the client’s marketing team to recommend scalable intake and QA processes (e.g., onboarding forms, Salesforce automation).

Produce clear documentation for all tagging and data validation processes to ensure team-wide continuity.

What We’re Looking For

2+ years of experience managing Google Tag Manager (tag creation, testing, triggers, version control).

Solid understanding of conversion tracking across Google Ads, Meta Ads, and other paid media platforms.

Hands-on experience validating data layers, debugging tags, and testing event triggers in browser consoles.

Strong ability to QA campaign tracking and identify discrepancies between actual and reported performance data.

Demonstrated experience creating or maintaining documentation (SOPs, QA templates, checklists).

Excellent communication skills to partner with account managers, strategists, and technical teams.

Nice-to-Have :

Familiarity with Salesforce or other CRM systems for marketing data management.

Understanding of enhanced conversions, consent mode, and privacy-related tagging.

Exposure to GA4 or other analytics platforms for event-based measurement.

Experience supporting agencies managing high-volume client portfolios.

Prior experience collaborating with web developers or marketing analysts on data validation and tag troubleshooting.

Durable Skills

Highly detail-oriented, precise, and methodical in QA and documentation.

Process-driven mindset—capable of building repeatable tagging and validation frameworks.

Problem-solving mentality with a focus on scalable solutions.

Strong collaboration and communication across technical and non-technical stakeholders.

Ownership mentality with a focus on accuracy, quality, and reliability.

Why You’ll Love Working Here

At GrowthAssistant, you’ll collaborate with a diverse, talented team, sharpen your skills with global clients, and make an impact in your career. We value your growth and recognize your contributions every step of the way.

Apply today and take the next step in your career with GrowthAssistant!