35112356533 - Paid Social Media Buyer

Job Overview

The Paid Social Media Buyer will play a pivotal role in managing and optimizing our paid social campaigns across key platforms. You will be responsible for executing campaigns, analyzing performance metrics, and driving continual improvements to maximize ROI. You’ll work closely with cross-functional teams to ensure that our paid media initiatives are strategically aligned with Company's goals, focusing on enhancing the digital consumer product experience and driving engagement.

Key Responsibilities :

Campaign Execution & Optimization :

• Develop, execute, and refine paid social campaigns across TikTok, Meta, and YouTube, ensuring alignment with brand objectives and audience engagement strategies.
• Optimize core campaign metrics including reach, frequency, Cost per Mille (CPM), Click-Through Rate (CTR), and ROI to improve performance continuously.
• Manage budget allocation and ensure campaigns are optimized for maximum efficiency and effectiveness.

Platform Proficiency :

Real-Time Data-Driven Optimization :

Reporting & Collaboration :

Consumer Product Experience Focus :

Requirements