Sr Analyst, Paid Media Strategy

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments : Disney Entertainment, ESPN, Disney Parks, and Experiences and Products.

From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family.

Disney's stories, characters and experiences reach consumers and guests from every corner of the globe.

With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

Overview

How will you contribute to our magical experience?

The Supervisor Paid Media Strategy will be responsible for overseeing and executing digital media strategies across major platforms (Meta, TikTok, YouTube, and programmatic media) for Disney+ launch and subscriber retention campaigns, with a focus on awareness, innovation, and alignment with business objectives.

Responsibilities

Plan and implement digital campaigns (launches, retention, awareness) across major online media platforms (Meta, TikTok, YouTube, and Programmatic).

Conduct A / B testing, monitor and optimize creatives and targeting strategies.

Develop reports that demonstrate the impact of campaigns and the value generated for the business, providing actionable insights for marketing and creative teams.

Track key KPIs : reach, frequency, coverage, engagement, conversion, and retention.

Act as a strategic point of contact with partner agencies and key publishers.

Educate the local team on digital media trends and innovations.

Identify new opportunities for tools or publishers to expand brand presence.

Lead budget allocation, monitor billing, and ensure compliance with internal financial routines.

Resolve day-to-day operational issues, ensuring smooth execution and high-quality campaign delivery.

Requirements

3 years of experience in online marketing, with expertise in awareness and performance campaigns.

Experience with platforms such as Meta Ads, TikTok Ads, YouTube, Google Ads, and programmatic media (DV360).

Advanced level of English.

Intermediate level of Spanish (is a plus).

Bachelor's degree in Marketing, Advertising, or related fields.

Proactive profile with excellent communication skills, problem-solving abilities, and partnership leadership.

Curious and consistently engaged with new trends, formats, and digital tools.

Experience with A / B testing, creative analysis, report building, and deep understanding of digital media KPIs.

Ability to extract insights from data and translate them into strategic actions.

Curious and consistently engaged with new trends, formats, and digital tools.

Additional Information

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love.

We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity.

We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive.

At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

"You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality."

Walt Disney

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