Marketing Operations Specialist

About the Role We’re looking for a highly organized, data-driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi-channel marketing initiatives of Bybit in Brazil. You will play a key role in scaling marketing operations, being responsible for growing, activating and retaining the Brazilian userbase delivering measurable results across marketing campaigns. Key Responsibilities Campaign Management :

Plan, design, set up, and execute multi-channel marketing campaigns from concept to delivery. Results and activation driven : creating campaigns that generate signups, first deposits and first trades in the app. Process Optimization :

Continuously iterate, improve, and build scalable marketing workflows and operational frameworks. Channel Ownership :

Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more. Stakeholder Coordination :

Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high-quality campaign delivery. Planning & Budgeting :

Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization. Testing & Optimization :

Coordinate and analyze A / B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness. Data & Insights :

Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies. Localization Quality :

Oversee and improve translation quality for localized content (e.g., pt-BR) across app, website, and marketing assets. Requirements 2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles. Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau.) Hands-on experience managing multi-channel marketing campaigns. Excellent communication skills both in english and Brazilian Portuguese Project management skills. Familiarity with A / B testing, automation platforms, and performance measurement. Strong attention to detail and ability to manage multiple stakeholders and priorities. Experience in crypto and / or fintechs is a plus Bonus : Experience managing marketing efforts across multiple regions.