Product Analyst – Vmake (AI Video & Content Creation)

A quick note before you apply: please submit your resume in English. As this role involves regular collaboration with international teams, we’re looking for someone who is comfortable using English as a working language.

Why We Need You

We’re building an AI-powered video creation platform that empowers creators, brands, and e-commerce sellers to produce high-performing content with ease. As our Product Analyst, you’ll combine product thinking, user research, and data-driven insights to help shape features that resonate with Brazilian creators.

You’ll work closely with Product Managers, Designers, Engineers, and the creator community to identify opportunities, validate ideas, and ensure our product solves real user problems. Your understanding of short-form video trends, creator workflows, and AI-powered content creation will directly influence our product roadmap.

What You’ll Do

• Become a power user of Vmake’s AI video tools by testing new features, identifying usability issues, and evaluating the overall creator experience.
• Analyze user behavior, creator feedback, and product metrics to uncover opportunities for product improvements.
• Monitor trends across TikTok, Instagram Reels, YouTube Shorts, TikTok Shop, Amazon, Shopify, and emerging creator platforms, translating market insights into actionable product recommendations.
• Partner with Product Managers to define product requirements, prioritize enhancements, and support roadmap planning.
• Conduct competitive research on AI-powered creative tools and video editing platforms, identifying best practices and product gaps.
• Gather, organize, and synthesize qualitative and quantitative user feedback into clear product recommendations.
• Collaborate closely with Design and Engineering teams throughout feature discovery, testing, and iteration.
• Assist in defining success metrics and evaluating feature performance after launch.
• Create documentation including product briefs, user stories, competitive analyses, and feature specifications.

Who You Are

• 3–5 years of experience in Product, Product Analysis, Product Operations, or a related product role within SaaS, AI, creator economy, social media, or e-commerce technology.
• Strong understanding of the Brazilian creator ecosystem and short-form video platforms.
• Familiarity with AI-powered creative tools and enthusiasm for generative AI technologies.
• Experience translating customer pain points into clear product requirements.
• Strong analytical thinking with the ability to interpret both qualitative and quantitative data.
• Excellent communication skills and experience working cross-functionally with Product, Design, and Engineering.
• Comfortable working in a fast-paced startup environment with changing priorities.

Preferred Qualifications

• Active content creator with a public portfolio or social media presence.
• Experience with TikTok Shop, Amazon, Shopify, or creator-focused commerce platforms.
• Experience conducting user interviews, usability testing, or product discovery.
• Familiarity with wireframing tools such as Figma.
• Experience using analytics tools such as Mixpanel, Amplitude, GA4, or similar platforms.