Senior Manager, Marketing, Brazil
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 250000 businesses worldwide including Brex Navan Qantas SHEIN and many more with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.
Proudly founded in Melbourne we have a team of over 2300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career join us.
Attributes We Value
We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and youre motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.
Youre humble and collaborative; turn zerotoone ideas into real products and you get stuff done end-to-end. You use AI to work smarter and solve problems faster. Here youll tackle complex highvisibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you lets build whats next.
About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions attract new customers and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the companys growth and success.
What youll do
You will be the first dedicated marketing hire for Brazil responsible for building Airwallexs marketing presence from the ground up in one of Latin Americas most dynamic cross-border commerce markets. You will localize global campaigns develop Brazil-specific programs and partner with the local commercial team to generate pipeline and accelerate customer growth. This role requires someone who can operate independently move fast in ambiguity and connect marketing activity directly to business outcomes. You will report to the VP Marketing NA and collaborate with global Marketing Sales Partnerships Product and Operations teams across multiple time zones.
This role is based in São Paulo.
Responsibilities:
Plan produce and execute all local physical and hybrid field eventsincluding intimate C-level roundtables networking dinners customer workshops trade shows and industry conferences.
Develop and execute the local content roadmap; define structural frameworks (skeletons) and quarterback the end-to-end development of localized thought leadership whitepapers industry reports and high-converting lead magnets that drive top-of-funnel demand and establish Airwallex as a market authority.
Localize global messaging and campaigns for Brazilian businesses decision-makers and buying journeys.
Build marketing programs around Brazils cross-border commerce international business fintech payments and digital-business ecosystem.
Develop high-quality Portuguese-language content customer communications events and campaign experiences appropriate for the Brazilian market.
Partner with the Brazil commercial organization to identify priority industries customer segments use cases and local proof points.
Build relationships with Brazilian fintech technology commerce startup and business communities.
Coordinate local market requirements with Product Operations Legal Compliance and central Marketing teams.
Own the regional marketing budget for Brazil ensuring efficient spend and measurable return on investment.
Define and track local marketing KPIs tied to pipeline revenue brand awareness and customer acquisition; report on campaign effectiveness and continuously optimize strategies.
Act as Airwallexs marketing voice in Brazil representing the brand at local events in media and with ecosystem partners to position Airwallex as a thought leader in the market.
Develop sales enablement materials including battlecards pitch decks and competitive positioning documents for the Brazil commercial team.
Monitor the competitive landscape regulatory developments and market trends in Brazils payments and fintech ecosystem to inform strategy and positioning.
Who you are
Were looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.
Minimum qualifications:
8 years of experience in marketing with meaningful experience in regional country growth demand-generation integrated field or product marketing.
Demonstrated experience developing and executing marketing plans for a country region business line or new market.
Strong track record of building programs from the ground up and delivering measurable outcomes rather than only managing existing campaigns.
Experience partnering closely with Sales Partnerships SDR RevOps Product and global Marketing teams.
Proven ability to connect marketing activity to business outcomes including pipeline revenue acquisition conversion activation or customer growth.
Strong understanding of integrated marketing channels campaign operations measurement attribution and funnel optimization.
Excellent written and verbal communication skills in both English and Portuguese.
Strong local-market knowledge and credibility with relevant customers partners media industry groups or ecosystem stakeholders in Brazil.
Experience operating independently in a high-growth ambiguous or evolving environment.
Strong analytical organizational project-management and stakeholder-management skills.
Ability to influence senior stakeholders and coordinate complex cross-functional work without direct authority.
Experience in fintech payments banking SaaS or B2B technology sectors.
Preferred qualifications:
Experience marketing cross-border payments treasury FX or global financial infrastructure products to business audiences in Brazil or Latin America.
Prior experience at a high-growth fintech or technology company during a new-market launch or early-stage expansion phase.
Comfort operating in environments with high standards fast iteration cycles and evolving priorities.
Entrepreneurial mindset with a bias toward action and continuous improvement.
Experience managing external agencies freelancers or vendor relationships in the Brazilian market.
Working proficiency in Spanish.
Applicant Safety Policy: Fraud and Third-Party Recruiters
To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.
Equal opportunity
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.
Required Experience:
Senior Manager
Employment Type : Full-Time
Department / Functional Area: Marketing
Experience: years
Vacancy: 1