Category & Product Coordinator - InternationalDistributors Markets

A Alpargatas é uma multinacional brasileira centenária, dona das marcas Havaianas e Rothy's, além da empresa de tecnologia ioasys. Presentes em mais de 130 países, nos tornamos líderes globais da indústria de calçados abertos.

Com orientação de longo prazo e uma Cultura forte e inspiradora conectada com a sociedade, nossa estratégia de negócios é focada na visão de sermos uma powerhouse Global, Digital, Inovadora e Sustentável de marcas desejáveis e hiperconectadas.

Na Alpa, carregamos no coração a vontade de fazer dar certo e de crescermos sempre juntos. Abraçamos o novo, encaramos os desafios e lideramos transformações de modo colaborativo, objetivo e sem medo.

Caminhamos com leveza e liberdade para sermos como somos e buscamos criar um legado positivo para as pessoas e para o mundo!

#SomosAlpa – Apaixonados por fazer acontecer!

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Capabilities (Skills, Knowledge & Abilities)

• Strong analytical skills (Excel, data tools)
• Experience in reporting, analytics, or category management
• Business and commercial understanding
• Ability to synthesize data into insights

Talents

• Analytical mindset
• Structured thinking
• Curiosity and proactivity
• Strong communication skills
• Organization and Ownership

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The Category & Product Coordinator supports the Product Manager in driving category priorities and portfolio management across APAC and MEA markets.

Responsible for delivering accurate reporting, performance analysis, and actionable insights to support category strategy, assortment planning, and go-to-market execution.

Key Duties and Responsibilities

Product Performance

• Support the development and tracking of category performance across sales, sell-through, margin, and inventory health.
• Use regular performance reports and analysis to support business reviews for local and global stakeholders.
• Support assortment and line plan planning by cluster and channel through structured data inputs and analysis.
• Track key KPIs (sales, sell-through, margin, inventory health) and ensure accuracy and consistency of reporting.
• Deliver insights and recommendations to support continuous improvement and business growth.
• Coordinate product GTM alignment across Brand, Trade, Sales, Planning, and Supply.
• Identify opportunities across pricing, assortment, and category expansion.
• Drive portfolio optimization and corrective action plans.
• Develop strategic initiatives, SMUs, and business cases.

Commercial & GTM Support

• Support GTM planning through the preparation of product and sales performance inputs.
• Lead alignments across RGM, Trade Marketing, Planning, Operations, and Brand teams by providing relevant data, reporting, and day-to-day business support.
• Manage and maintain key selling tools, including but not limited to:
• Catalog
• Showroom
• Product Information
• Product Copy
• Sample Management
• PMF (Product Master File)
• Connect (Image Portal)
• Prepare materials and analysis for internal meetings and business reviews.
• Act as a reliable analytical support partner to the Category & Product Manager and the broader team.