Web Experience Manager

Given that this position requires English proficiency, we are only considering CV's provided in English. Thank you, and we look forward to your submission!

About Olly Olly

Ready to roll up your sleeves and help transform local marketing forever? At Olly Olly, we're blending technology and real-world expertise to empower small businesses across the U.S. like never before.

We believe small businesses are the backbone of our economy. That's why we're on a mission to provide them with tools, strategies, and insights that help them rank higher, generate high-quality leads, get calls and reviews, and grow sustainably without the hassle.

The Olly Olly platform complements our hands-on service perfectly : it's no-nonsense, easy-to-use software that helps local businesses streamline operations, drive leads, and maximize revenue with minimal effort so they can focus on what they do best.

Why We Need You

We're building a high-volume production operation where design excellence is non-negotiable, and we need a leader who's obsessed with perfection at scale.

As Web Experience Manager , you'll lead a team of Web Production Specialists responsible for building 500+ new websites monthly while handling thousands of page additions, content updates, and client-requested edits. This is assembly-line speed with boutique-level quality—teaching your team to work fast without cutting corners, to batch similar tasks efficiently, and to maintain exceptional standards even when the pipeline is full.

Design is everything. You understand that a poorly chosen photo destroys credibility in seconds, that sloppy typography signals "cheap template," and that lazy layout decisions cost our clients actual business. You can look at a page for 30 seconds and identify exactly what's undermining conversion—misaligned elements, weak visual hierarchy, photos that scream stock mediocrity, CTAs that don't command attention.

This role requires active quality leadership : You're spot-checking your team's work daily and teaching them what best-in-class looks like. When you catch the misaligned button, the weak photo crop, the headline that's too long for the layout, or the CTA that doesn't pop, you're coaching the team to recognize and fix these issues themselves. You're providing specific, design-focused feedback : "This hero image undermines trust because the lighting looks artificial," "The typography hierarchy here buries the most important message," "This layout guides the eye away from the CTA instead of toward it."

You're not managing from reports. You're in Figma, WordPress, and live sites daily—looking at actual pages your team built, questioning choices, and coaching them to see what you see.

The Impact You'll Have

Design quality obsession : Personally review completed pages daily—not for completion, but for excellence. Inspect typography choices, image selection, visual hierarchy, spacing, mobile responsiveness, and conversion optimization. Nothing ships unless it meets your exacting standards.

Hands-on inspection : You're not delegating quality control—you're the final pair of eyes on work before it goes to clients. You catch the misaligned button, the weak photo crop, the headline that's too long for the layout, the CTA that doesn't pop.

Specific, design-focused feedback : Provide daily coaching that teaches why design choices matter : "This doesn't work because..." and "Here's what would be stronger..." You're building your team's design judgment through detailed, actionable critiques on real work.

Evolving standards in real-time : Continuously update design guidelines, templates, and best practices as you learn what's converting. When you spot a pattern that works, you document it and train the team on it immediately. When something stops performing, you kill it fast.

Team development through craft : Manage up 15 Web Production Specialists to see design the way you do—training them to spot credibility killers, recognize weak visual hierarchy, and make choices that actually convert instead of just looking "done."

Design system creation : Build and maintain comprehensive visual guidelines that scale your judgment across the team—covering everything from image selection criteria to typography standards to layout principles that guide visitors toward action.

Workflow optimization without quality compromise : Design production processes that maintain velocity while preserving the time needed for genuine design thinking. When timelines pressure quality, you push back.

Cross-functional design advocacy : Partner with Implementation Managers and Onboarding Specialists to ensure strategic briefs translate into visually exceptional execution. You're the voice that says "this design won't convert" when others just see completion.

Capacity and performance management : Track team bandwidth, distribute work strategically, monitor individual quality trends, and provide developmental feedback focused on elevating design craft.

Staying ahead of the curve : Regularly research competitive sites, high-converting designs across industries, emerging visual trends, and new tools or techniques that could improve output quality.

✅ What We Really Need From You

Core Requirements

Uncompromising design standards : You're borderline obsessive about visual quality. You notice 2-pixel misalignments, mediocre photo crops, and typography choices that undermine credibility. "Good enough" bothers you when "excellent" is achievable.

Active inspection mindset : You WILL review actual work daily—looking at real pages, providing specific feedback, and catching quality issues before they reach clients. This is non-negotiable and takes significant daily time.

3-5 years managing creative or production teams in digital marketing, agency, or web design environments with proven ability to maintain design excellence at scale

Design director-level eye : You can evaluate a page in 30 seconds and identify exactly what's preventing conversion—whether it's visual hierarchy, image credibility, CTA prominence, white space, typography, or mobile experience

Intelligent content implementation : Oversee the process of taking structured data from onboarding forms and transforming it into high-converting WordPress pages. Your team uses client-provided photos enhanced through AI tools to create professional-quality visuals, combines form data with strategic copy, and implements everything with proper schema markup and SEO optimization

Solid SEO fundamentals : Understanding of schema markup, technical on-page optimization, how content structure affects ranking, and the relationship between design decisions and SEO performance

WordPress mastery : Deep expertise across the WordPress ecosystem, including :

Advanced understanding of Gutenberg, Elementor, WP Bakery, and other page builders

Working knowledge of theme architecture, constraints, and customization possibilities

Ability to evaluate whether design limitations are real or just assumed

Conversion-focused design expertise : Deep understanding of the psychology behind visual design choices—how imagery affects trust, how layout guides behavior, how typography signals quality, how white space impacts focus

Adaptive learning orientation : You actively study what's working now, not what worked two years ago. You're constantly testing assumptions, researching trends, and updating your approach based on performance data and industry evolution.

Coaching through critique : You can explain precisely why a design choice works or fails, helping designers develop judgment rather than just following rules. Your feedback makes people better at seeing what you see.

3-5 years performance management experience : Track record of setting clear quality expectations, providing developmental feedback, addressing performance issues directly, and elevating team capabilities through hands-on coaching

Remote team leadership : Experience managing distributed teams across time zones with strong asynchronous communication and clear documentation of standards

Comfortable with being the bad guy : You're willing to send work back, challenge timelines when they compromise quality, and be the person who says "this isn't ready" when everyone else wants to ship

Quality metrics thinking : You track revision rates, client feedback patterns, conversion performance data, and team output quality—using data to identify where standards are slipping and where training is needed

➕ What Would Be Big Pluses

Portfolio demonstrating your own exceptional design work and aesthetic judgment

Experience implementing and evolving design systems across growing teams

Background in conversion rate optimization with A / B testing experience

Formal training in graphic design, UX / UI design, or visual communication

Experience scaling creative operations while maintaining (or improving) quality standards

Previous work in high-volume agency environments where design quality was the primary differentiator

Knowledge of accessibility standards and how they impact design decisions

Understanding of technical SEO considerations that constrain or enable design choices

What You'll Love About Working at Olly Olly

Salary : Competitive; Based on Experience

Flexible work : 100% remote, with core hours for collaboration (8 AM – 5 PM EST, Mon–Fri)

Work-life balance : 15 vacation days + U.S. holidays

Design-first culture : You'll work for a CEO who believes design quality directly determines whether small businesses win or lose online. Your standards will be supported, not questioned.

Growth path : This role is the foundation for becoming Director of Production or VP of Creative Operations. You'll build systems that scale design excellence, develop leadership capabilities, and prove that craft and volume aren't mutually exclusive.

Real impact : Your obsession with quality will directly determine whether 17,000+ small businesses outperform or lose to competitors. Every page you perfect translates to actual revenue for a real contractor, attorney, or home services business.