Ecommerce Email/SMS Retention Marketing Specialist

Just as a disclaimer, please don't use AI or ChatGPT during the screening or interview process. We use a screening tool that can detect AI in your answers and during interviews. Using AI will result in your application being immediately disqualified. About Apex Brands :

We are a DTC Growth Marketing Company focused on helping service businesses grow profitably.

Our Values :

• Treat others the way we want to be treated.
• Pay close attention to detail.
• Don't neglect the small things, they matter.
• Think critically and be a problem solver, not a problem creator.
• Have the confidence and determination to achieve our shared vision.

Who We Are Looking For :

We're looking for an experienced, self-sufficient Email & SMS Marketing Specialist who can fully own the strategy, copy, design, and execution of retention campaigns across multiple accounts.

Role Overview :

We're looking for a full-stack lifecycle marketer—someone who can strategize, write, design, and execute high-performing email and SMS campaigns end-to-end. You'll be the go-to expert responsible for delivering results across Klaviyo, Postscript, and other tools, and will manage the full lifecycle marketing function for several eCommerce brands.

What You'll Do :

Own Campaign Creation and Client Calendar Planning From A–Z : Develop a campaign calendar for brands assigned to you and execute email and SMS campaigns including strategy, segmentation, copywriting, design layout, scheduling, and testing.

Build Automations & Flows : Set up and maintain high-converting flows such as Welcome, Abandon Cart, Browse Abandonment, Winback, Post-Purchase, etc.

Design Beautiful, On-Brand Emails : Use Figma or another editor of your choice (or custom code if needed) to design emails that look great on mobile and desktop—and convert.

Write Strategic, On-Brand Copy : Craft subject lines, preview text, and body copy that aligns with the brand voice and drives action.

Run A / B Tests & Optimize : Continuously test and refine subject lines, send times, content blocks, and CTAs to improve performance.

Audience Segmentation & List Growth : Manage lists and build smart segments to personalize messaging and improve deliverability.

Analytics & Reporting : Monitor and report on key KPIs (open rate, click rate, CVR, unsubscribes, revenue per recipient, etc.) and use insights to inform future strategy.

Client Communication : Hop on strategy calls or send Looms explaining performance, roadmap, and ideas to clients.

Who You Are :

Fluent verbal and written English copywriting skills

An experience retention & lifecycle marketer who can handle everything from strategy, copy, design, build, test, and optimize.

3+ years of experience in email / SMS marketing for eCommerce brands

Fluent in Klaviyo and at least one major SMS platform (Postscript, Attentive, etc.)

Strong portfolio showing high-performing campaigns (with clear results)

Excellent design eye—clean layouts, great typography, conversion-focused styling

Strong copywriting skills—can write clear, engaging, persuasive emails for a variety of brand voices

Ability to manage multiple clients and timelines without dropping the ball

Agency experience preferred

Bonus : HTML / CSS familiarity for custom email tweaks

Why Work With Us :

Work with top-tier 8 & 9 figure DTC brands

Flexible remote work schedule

Clear systems and team support, but lots of autonomy

Direct impact on performance and client growth

Growth potential into leadership or strategy roles

Compensation :

1500 - $6000 USD per month

To be considered for this role please apply and follow / connect with our CEO (Andrew Giessinger) :