Especialista em Gerenciamento de Categoria

We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.

As Category Specialist, you will work with the category manager in order to run all category management programs in Red Bull Brazil. Help to execute national and international strategy and enhance energy drink development in Brazilian market, always targeting more value for the category, increasing per capita consumption and making energy drink a better business for our customers, through sales, profitability, stock and overall results.

RESPONSABILIDADES

Áreas que combinam com seus pontos fortes

Todas as responsabilidades que você assumirá:

• Execute projects with top customers and build relationships with key stakeholders. Attend meetings to improve category performance and support Key Account Managers for non-top customers.
• Enhance sales performance through process development and manage data providers. Identify opportunities, conduct sales analysis, and develop channel-specific strategies and business plans.
• Lead customer interactions with Red Bull during the category management process. Ensure ethical, transparent relationships, separate from commercial negotiations, and maintain confidentiality.
• Map, analyze, and structure information on the Energy Drink market. Update Red Bull on category behavior
• Marketing, business administration and other similar graduation is required.
• Advanced English is required.
• Experience in consumer goods and direct contact with market indicators, replenishment, planograms and shopper behaviour.
• Commercial experience is a plus.
• Leadership, ownership, motivation and team skills.
• Strong analytical, logical, time planning, strategic and communication skills.

Especialista em Gerenciamento de Categoria

Red Bull

Dá Asas a Pessoas e Ideias desde 1987.

Nos anos 80, Dietrich Mateschitz desenvolveu a fórmula conhecida como Red Bull Energy Drink. Este não foi apenas o lançamento de um produto completamente novo, na verdade, foi o nascimento de uma categoria totalmente nova de produto.

O QUE NOS MOTIVANa busca do nosso potencial

Desde os primórdios da Red Bull, uma mentalidade empreendedora sempre orientou a nossa abordagem do trabalho e do ambiente que criamos: