User Operation Specialist (Gamification)

Job Responsibilities

Creative Mechanic Development :

Develop sticky engagement mechanics : spin-the-wheel, mission-based challenges, and group orders to boost session duration and conversion.

Gamification Engineering :

Build "order → earn → redeem" loops with badges and progress bars for behavioral nudges.

Real-time Optimization : Adjust reward probability and triggers using participation heatmaps to balance ROI and user experience.

Social Virality Design :

Create share-to-unlock models (e.g., split red packets, free-order sharing) for cost-efficient acquisition.

Qualifications

Experience :

Robust experience in user growth or gamification design, preferably in food delivery or O2O industries.

Hard Skills :

Proficient in mini-game frameworks (WeChat Mini Programs, ZEGO, etc.).

Applied knowledge of behavioral economics (loss aversion, instant gratification).

Data Capability :

Build funnel models to optimize CAC vs. LTV trade-offs.

Experienced in multivariate testing and attribution modeling.