Marketing Operations Specialist

About the Role

We’re looking for a highly organized, data-driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi-channel marketing initiatives of Bybit in Brazil. You will play a key role in scaling marketing operations, being responsible for growing, activating and retaining the Brazilian userbase delivering measurable results across marketing campaigns.

Key Responsibilities

Campaign Management : Plan, design, set up, and execute multi-channel marketing campaigns from concept to delivery.

Results and activation driven : creating campaigns that generate signups, first deposits and first trades in the app.

Process Optimization : Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.

Channel Ownership : Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.

Stakeholder Coordination : Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high-quality campaign delivery.

Planning & Budgeting : Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.

Testing & Optimization : Coordinate and analyze A / B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.

Data & Insights : Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.

Localization Quality : Oversee and improve translation quality for localized content (e.g., pt-BR) across app, website, and marketing assets.

Requirements

2+ years of experience in Marketing Operations, Growth, Digital Marketing, or related roles.

Strong analytical mindset with proficiency in marketing analytics tools (e.g., Excel, Google Analytics, Looker Studio, Tableau.)

Hands-on experience managing multi-channel marketing campaigns.

Excellent communication skills both in english and Brazilian Portuguese

Project management skills.

Familiarity with A / B testing, automation platforms, and performance measurement.

Strong attention to detail and ability to manage multiple stakeholders and priorities.

Experience in crypto and / or fintechs is a plus

Bonus : Experience managing marketing efforts across multiple regions.