Marketing Assistant

The starting pay for this position is $693 / m USD.About Us Publicity For Good (PFG) is a Nashville-based public relations company that partners with purpose-driven, profitability-conscious brands around the world.

We specialize in working with Consumer Packaged Goods (CPG) companies, particularly in the Food & Beverage, Fashion, and Beauty sectors. Our team secures high-impact media placements for clients through top-tier global outlets such as CBS, Fox News, Vogue, and Forbes.

At PFG, we amplify brands that are making a difference. Our focus is on meaningful visibility, measurable results, and long-term growth.

We also operate Signal Raptor, a standalone software solution that enhances brand exposure and supports business scaling.

Role The Marketing Automation & Systems Assistant will serve as the technical backbone of Publicity For Good's marketing operations, responsible for building, managing, and optimizing automated marketing systems, funnels, and advertising campaigns. This position ensures seamless execution of marketing initiatives through expert management of GoHighLevel (GHL), ad platforms, email automation, and integrated marketing technologies. The ideal candidate is both technically proficient and strategically minded, capable of translating marketing objectives into automated systems that drive measurable growth while maintaining PFG's client-focused, purpose-driven approach.

Responsibilities Design, build, and optimize complete marketing funnels in GoHighLevel including landing pages, workflows, automations, and email / SMS campaigns for lead nurturing and product launches

Integrate GHL with third-party tools and implement multi-channel campaigns across email, SMS, and social platforms

Set up, launch, and monitor paid advertising campaigns on Meta, Google Ads, and LinkedIn with proper audience targeting and budget management

Monitor ad performance metrics, conduct A / B testing, and make data-driven optimization recommendations to improve campaign ROI

Set up conversion tracking, pixels, and analytics across all marketing platforms and maintain marketing technology stack

Track key marketing metrics and identify optimization opportunities from campaign data

Document marketing processes, SOPs, and system configurations while ensuring data hygiene across all systems

Collaborate with marketing team to translate strategies into technical execution and coordinate with creative team on asset specifications

Provide technical guidance to team members on marketing systems and proactively flag performance issues or opportunities to leadership

Results Marketing funnels and automation sequences are built, tested, and launched on schedule with high conversion performance

Advertising campaigns are set up accurately, monitored continuously, and optimized for maximum ROI

Marketing technology systems operate seamlessly with minimal downtime and optimal integration

Campaign performance dashboards are updated daily with accurate, actionable insights

Marketing processes are documented and standardized for consistent, scalable execution

Team is empowered with efficient marketing systems that reduce manual work and increase campaign effectiveness

All marketing campaigns maintain brand standards while achieving measurable business objectives

Requirements Proven experience with CRM systems including advanced workflows, funnel building, and automation setup

Hands-on experience managing Facebook / Instagram Ads Manager and Google Ads platforms

Proficiency with email marketing automation tools and marketing integrations

Strong understanding of conversion tracking, pixels, analytics implementation, and campaign performance metrics

Knowledge of digital marketing fundamentals : funnel strategy, lead generation, conversion optimization, and A / B testing

Experience with analytics platforms

Ability to troubleshoot technical issues across platforms

Exceptional organizational skills with meticulous attention to detail and excellent time management across multiple campaigns

Strong analytical and problem-solving abilities with a data-driven, goal-oriented mindset focused on measurable results

Proactive self-starter who works independently in remote environments, with strong communication skills and adaptability to new technologies

Remuneration & Rewards Remote independent contractor position

Competitive compensation based on performance advancement plan

Access to internal and external professional development opportunities

Curated library of on-demand professional development resources

Quarterly performance reviews with clear career advancement pathways