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User Operation Specialist / Manager (Scenario And Hit Items Promotion)
KeetaSão Paulo, Federative Republic Of Brazil, BRHá 13 horas
Descrição da vagaCreate tiered marketing strategies based on order time, frequency, and category preferences. Increase repurchase rates through personalized retention flows and behavioral nudges. Coordinate resources across the ecosystem : app pop-ups, push notifications, mini-programs , and more. Build seamless, end-to-end campaign journeys across multiple touchpoints. Build and maintain real-time dashboards to monitor campaign impact. Dynamically adjust subsidy levels and traffic allocation based on live performance data. Strong background in food delivery, O2O, or local services . Deep knowledge of subsidy models , user lifecycle strategies, and LTV-based decision-making . Proficient in Python and SQL for cohort analysis, A / B testing, and attribution modeling. Skilled in user segmentation and scenario-based reactivation strategies (new users, dormant users, VIPs, etc.). Strong understanding of the food delivery user journey : exposure → coupon claim → cart → checkout. Ability to translate user behavior into actionable growth strategies. Experience working closely with merchant and delivery teams to create integrated growth loops. Understand how to align incentives across all stakeholders to drive sustainable results. Familiarity with real-time ops tools (e.G., Looker, Tableau, or internal dashboards). Experience launching hyper-localized promotions or time-sensitive campaigns at scale.
🚀 About the Role
At Keeta, we’re building smarter, faster, and more personalized food delivery experiences. As a User Operation Specialist (Scenario Promotion) , you’ll be responsible for designing high-impact campaigns and user journeys that maximize engagement, order frequency, and overall GMV. If you're obsessed with data, user behavior, and creative experimentation, this is your chance to drive real-time results at scale.
🔧 What You’ll Be Doing
📅 High-Frequency Campaign Design
- Lead the design of weekly promotions , themed events, and scenario-based triggers (e.G. lunch rush, rainy days, late-night cravings).
- Deploy targeted incentives (coupons, discounts, vouchers) to maximize GMV and order volume across time slots.
👥 User Engagement Optimization
🔗 Cross-Platform Integration
📊 Real-Time Performance Tracking
✅ What We’re Looking For
Industry Experience
Hard Skills
Business Acumen
Cross-functional Collaboration
🌟 Bonus Points
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Operation Specialist • São Paulo, Federative Republic Of Brazil, BR
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