Marketing Brand Strategist

Senior Brand Marketing LeaderThe Senior Brand Marketing Leader will lead the strategic development and execution of marketing and communication initiatives across portfolio brands in Latin America.This role drives brand growth, customer and consumer adoption, demand generation for direct-to-consumer business models, and maximizes marketing spend ROI.Key Responsibilities : Develop comprehensive brand positioning and value propositions for regional brands.Ensure consistent brand identity and messaging across all touchpoints and audiences.Maintain brand health and perception through continuous monitoring and implement strategies to strengthen equity.Collaborate with Legal to ensure brand protection and compliance on trademark usage, guidelines, and intellectual property matters.