Head of Acquisition

Head of Acquisition

Were a bold new startup launching in Brazil's thrilling iGaming market, and we're looking for a Head of Acquisition to build our growth engine from scratch. No prior iGaming experience is needed; we want your core expertise in scaling digital products. Your mission is to define and execute our user acquisition strategy across paid media,affiliate networks, and new channelsowning full-funnel metrics.

Responsibilities

• Define and execute the user acquisition strategy, aligned with the companys business objectives.
• Coordinate the team responsible for budget allocation, channel strategy definition, campaign implementation and optimization (Meta, Google, ad networks, DSPs, etc).
• Continuously expand the channel portfolio, exploring new partners, formats, and experiments to ensure diversification of the acquisition strategy.
• Coordinate and optimize the affiliate strategy, ensuring efficiency, ROI, and scalability.
• Work closely with product and data teams to influence the entire acquisition journey, not only media indicators, but also conversion rates, onboarding, and initial retention.
• Collaborate with the Creative team to optimize creatives and promotions, ensuring that messages, offers, and formats are always aligned with acquisition needs and ROAS maximization.
• Be responsible for managing the acquisition strategy and controlling key business metrics such as ROAS, LTV / CAC, and Payback.
• Ensure excellence in data analysis, extracting insights and translating them into practical allocation and optimization decisions.

Requirements

Nice to Have