Content Marketing Specialist

Marketing Content Specialist – Sofia Health

📍 Remote | Full-Time

About Sofia Health

Sofia Health is the fastest-growing marketplace connecting consumers with health and wellness providers. We empower wellness entrepreneurs by providing the tools and visibility they need to grow their business. We are looking for a creative and strategic Marketing Content Specialist to join our team and help drive engagement, customer acquisition, and brand awareness.

About the Role

As a Marketing Content Specialist , you will be responsible for developing high-quality content that educates, inspires, and converts. This role requires a strong grasp of content marketing, SEO, and audience engagement strategies. You will work closely with the marketing team to create compelling blog posts, email campaigns, landing pages, and social media content tailored to health and wellness providers.

Key Responsibilities

• Develop, write, and optimize content for blogs, email marketing, social media, and landing pages.
• Create engaging and educational content that speaks to health and wellness providers and consumers.
• Implement SEO best practices to improve organic traffic and lead generation.
• Work with the design and product teams to ensure content aligns with brand messaging and user needs.
• Analyze content performance and adjust strategies to improve engagement and conversion rates.
• Support the development of marketing materials for product launches, partnerships, and community-building efforts.

What We’re Looking For

✅ 2+ years of experience in content marketing, copywriting, or a related role.

✅ Strong understanding of SEO, digital marketing trends, and content performance analytics.

✅ Exceptional writing, editing, and storytelling skills.

✅ Experience working with email marketing platforms (e.g., Mailchimp, HubSpot, or similar).

✅ Familiarity with social media marketing and engagement strategies.

✅ Passion for health, wellness, and supporting small businesses.

✅ Ability to work independently and manage multiple projects with tight deadlines.