Marketing Operations Specialist

About the Role

We’re looking for a highly organized, data-driven, and creative Marketing Operations Analyst to own the planning, execution, and optimization of multi-channel marketing initiatives of Bybit in Brazil. You will play a key role in scaling marketing operations, being responsible for growing, activating and retaining the Brazilian userbase delivering measurable results across marketing campaigns.

Key Responsibilities

• Campaign Management : Plan, design, set up, and execute multi-channel marketing campaigns from concept to delivery.
• Results and activation driven : creating campaigns that generate signups, first deposits and first trades in the app.
• Process Optimization : Continuously iterate, improve, and build scalable marketing workflows and operational frameworks.
• Channel Ownership : Manage and optimize performance across multiple channels — Email Marketing, Push Notifications, Landing Pages, Social Media, Affiliates, SEO, Paid Ads, and more.
• Stakeholder Coordination : Collaborate closely with designers, translators, copywriters, operators, and developers to ensure timely and high-quality campaign delivery.
• Planning & Budgeting : Lead quarterly planning for regional deliverables and team budgets; ensure efficient budget control and ROI optimization.
• Testing & Optimization : Coordinate and analyze A / B tests across strategies, cohorts, and channels to enhance conversion rates and campaign effectiveness.
• Data & Insights : Deliver actionable insights and analyses focused on acquisition, activation, and retention strategies.
• Localization Quality : Oversee and improve translation quality for localized content (e.g., pt-BR) across app, website, and marketing assets.

Requirements