Head of Medical Marketing and Advocacy (m / f / d)

Overview

Goal of function : We are seeking a Head of Medical Marketing and Advocacy (m / f / d) to lead and innovate Care Enablement advocacy strategies to improve external HCP stakeholder engagement and knowledge development, ultimately creating advocacy for innovative therapies. The position involves developing and organizing customized advocacy programs such as therapy educational round tables, symposia and reference center programs for targeted education and advocacy, creating opportunities to meaningfully educate and impact the practice of participants. It requires collaboration across all functions of the business units and regions (Marketing, Sales, Application, Compliance, and Medical Affairs) to develop an agile program strategy aligned with business priorities and strategic imperatives.

Your Responsibilities

• Lead the creation and execution of a strategic medical marketing and advocacy plan targeting external HCPs, aligned with business goals and addressing gaps, ensuring a consistent risk-based approach. Collaborate with Medical Affairs and Commercial teams for scientific accuracy and strategic alignment
• Collaborate with Medical Affairs to build strong relationships with internal and external speakers to create impactful educational programs. Identify, engage, and nurture key opinion leaders (KOLs), rising stars, and regional champions. Establish and support reference centers of excellence as hubs for peer-to-peer learning and clinical demonstration
• Oversee planning, contracting, and execution of impactful advocacy activities like commercial symposia, workshops, and conferences. Collaborate with internal and external stakeholders to ensure high-quality events within medical and legal compliance frameworks
• Lead the creation of targeted therapy content of the programs and events for diverse external audiences ensuring compliance with regulations and accreditation standards. Collaborate with KOLs on timely, creative promotion using marketing and social media platforms
• Establish a global approval matrix for activities to ensure education programs comply with regulations and standards. Monitor and implement emerging regulatory trends
• Lead a small team, ensure budget transparency, and foster a high-performance, collaborative culture
• Assess educational program effectiveness using data, feedback, and performance metrics to drive continuous improvement

Your Profile

Our Offer for you

There is a lot you can discover at Fresenius Medical Care, because we have a lot to offer. No matter on which field you are an expert (m / f / d) and how much experience you have - for your professional career.

A Future with meaning :

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