Product Manager - E-Commerce & Analytics (Remote, Japanese Essential)

Your Rare Combination of Skills Could Transform Japan TravelMost ECommerce Product Managers understand data.

Some speak Japanese.

Almost none have both.If you're that rare person who can analyze a conversion funnel in GA4andnegotiate with Japanese rail partners in their language, keep reading.The Reality Check (Read This First)This role is NOT for you if :

Your Japanese is conversational but not business-level

Your PM experience is in B2B SaaS, enterprise software, or physical products

You've never optimized an e-commerce checkout flow

You think GA4 is "just another analytics tool"

You prefer project management to product strategyThis role IS for you if :

You can run a business meeting in Japanese (not just order dinner)

You've spent years obsessing over why customers abandon carts

You know the difference between bounce rate and exit rate without Googling

You've built conversion funnels, not just analyzed them

You understand Japanese business culture (consensus-building, relationship-first communication)What You'll Actually Do

Week 1-3 : Become Our Detective

Dive into our GA4 setup and immediately spot what's broken

Interview customers who bought passes and those who didn't

Map every click from Google search to booking confirmation

Present findings that make us uncomfortable (in a good way)Month 2-3 : Fix What's Bleeding

Our conversion rate is 2%.

Industry standard is 3-4%.

Find the leaks.

Work with our Polish dev team to implement quick wins

Set up proper tracking so we stop flying blind

Run your first A / B test and actually know if it workedMonth 4-6 : Build the Future

Achieve Product-Market fit for JapanDen.com through user research and behavioral analysis

Design the user journey for JapanDen.com (our content platform)

Launch point-to-point ticket sales (our 2-3x revenue opportunity)

Travel to Japan, sit with rail company partners, negotiate in Japanese

Become the person both our UK team and Japanese suppliers trustYour Background

Must Have (Non-Negotiable) :

Business-level Japanese- You've used it professionally, not just studied it

3-5 years as a Product Managerin consumer e-commerce (D2C or B2C)

Hands-on GA4 experience- Custom events, conversion tracking, cohort analysis

Proven conversion optimization- You can tell us percentage improvements you've driven

E-commerce fundamentals- Product pages, checkout flows, cart abandonment strategies

Product-Market fit expertise- User research, market analysis, and translating customer behavior into product strategyNice to Have :

Experience in travel / tourism / hospitality

Technical background (can write basic SQL, understand APIs)

Living in a timezone within 5 hours of UK (but not required)

Experience working with Asian business partnersDon't Need :

CS degree or coding skills

Previous team management experience

Design skills (we have designers)Why This Isn't Another Corporate PM Role

The Good :

Autonomy- You'll own the product roadmap, not execute someone else's vision

Impact- Your work affects millions of Japan travelers directly

Growth- We're profitable and expanding, not fighting for runway

Culture- 15 people globally, no corporate bureaucracy

Flexibility- Truly remote, work your hours, judge by output not activityThe Challenging :

You'll be the analytics expert- Our current PM doesn't use GA4, you'll need to lead here

Small team- No PM team to learn from, you'll need to be self-directed

Multiple platforms- JRPass.com (established) and JapanDen.com (startup mode)

Cultural bridge- Japanese partners expect relationship-building, UK team wants data and speedThe Reality :

You'll work with developers in Poland (4 people)

Report to Managing Director (day-to-day) and Head of Product (relationships)

Collaborate with growth marketer in Brazil

Travel to Japan 2x yearly (we pay, this is work not vacation)Our Situation (Full Transparency)

Where We Are : £30M+ annual revenue

Record organic traffic post-COVID

Conversion rate stuck at 2% (should be 3%+)

Limited analytics sophistication (we know this is a problem)Where We're Going :

Launch point-to-point tickets (doubles addressable market)

Grow JapanDen.com into Japan's top travel authority site

Expand into hotels and activities

Potentially 2-3x revenue in 2-3 yearsWhat We Need :

Someone who can figure outwhyour highest-ever traffic isn't converting, then fix it.

Not theoretically - actually fix it with code changes, design tweaks, and A / B tests.Compensation & Benefits

Salary : $50,000 - $70,000 USD annually (adjusted based on location)

We pay competitively for your market, not London rates

You'll likely earn more in purchasing power than UK-based equivalentBenefits :

• days holiday + local public holidays

Pension / retirement contribution

Japan travel fully covered (2x yearly, 3-5 days each trip)

Flexible working hours (core overlap with UK business hours)

Home office stipend

Professional development budgetWhy We're Being This Specific

Honestly?

We've interviewed 30+ candidates.

Many speak Japanese.

Many are claiming Japanese skills.

Others are business development or marketing people, not ecommerce product managers.We need someone whoactually fitsthis unusual profile : Japanese fluency + consumer e-commerce Product Mgr + analytics expertise + cultural bridge-building.If that's you - genuinely you, not close-enough-you - we want to talk.Our Team (15 People Globally)

London : 5 admin team members + Managing Director

Poland : 4 developers (your partners in building features)

Brazil : Growth marketer + social media

Current Head of Product : 15 years with company, manages supplier relationships

You : The analytics-driven, customer-obsessed PM we needThree Final Thoughts : 1.

On Japanese Language :

If you're thinking "my Japanese is probably good enough" - it's not.

This role requires daily business use.

If you can't negotiate contract terms or explain complex analytics concepts in Japanese, this won't work.2.

On E-commerce Experience :

B2B SaaS product management is different.

Marketplace product management is different.

We need someone who understands consumer purchase psychology, checkout optimization, and conversion funnels in retail contexts.3.

On Remote Work :

We're not "remote-friendly" - we're remote-first.

But we need overlap with UK business hours (roughly 9am-6pm GMT).

Think about whether your timezone works before applying.Ready to Transform How Millions Experience Japan?

This is a rare role for a rare person.If you have the unusual combination of skills we need, you'll have autonomy, impact, and growth opportunities most PMs don't get until much later in their careers.JRPass.com is the world's leading Japan Rail Pass provider, helping millions of travellers explore Japan affordably and authentically.

We're a profitable, growing company with 15 years of track record, expanding from rail passes into the comprehensive Japan travel platform.

We don't care where you're based, what degree you have, or whether you fit a traditional career path.

We care that you can speak Japanese, optimize conversion funnels, and bridge two cultures.

Everything else, we can teach.