SEO Specialist

Company Overview Voted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud based EMR and practice management solutions to its clients.

We bring solutions to physicians by providing constant enhancement of our products and services including EHR, practice management, marketing, patient coordination and billing.

Job Purpose and Role : We are seeking an SEO Specialist who will be responsible for developing and executing SEO and SEM strategies, managing backlink analysis, optimizing search engine performance, and conducting competitive analysis to stay ahead in the digital landscape.

This role will work closely with the content, marketing, and web development teams to enhance our search rankings and maximize website performance.

Develop and implement SEO strategies to improve organic search rankings and website traffic.

Manage and optimize SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve conversion rates.

Conduct backlink audits, outreach, and link-building strategies to improve domain authority.

Perform keyword research and on-page optimization for content, metadata, and site structure.

Analyze search engine performance using Google Analytics , Google Search Console, and other SEO tools.

Monitor competitor SEO and SEM strategies, identifying opportunities for improvement.

Collaborate with content creators to ensure SEO best practices are implemented in blogs, landing pages, and website updates.

Conduct technical SEO audits, identifying and resolving issues related to site speed, indexing, and mobile optimization.

Generate SEO performance reports, tracking KPIs such as rankings, traffic, and conversion rates.

Stay up-to-date with SEO trends, Google algorithm updates, and best practices.

Qualifications Proven years of experience in SEO , SEM, and search engine analytics.

Strong knowledge of Google Ads, Google Analytics , Google Search Console, and SEO tools ( Ahrefs , SEMrush , Moz, Screaming Frog, etc.).

Experience with backlink strategy development, link-building campaigns, and competitive analysis.

Proficiency in keyword research, on-page / off-page optimization, and technical SEO .

Familiarity with HTML, CSS, and basic JavaScript for SEO purposes is a plus.

Strong analytical skills and ability to interpret SEO data to drive actionable insights.

Excellent communication and collaboration skills.

Strong understanding of AI-driven search experiences, including Google’s SGE, Perplexity, ChatGPT browsing, and other AI-generated result formats.

Ability to adapt content strategies to rank in AI-generated responses.

Experience optimizing content for AI search engines, including entity-based SEO, structured data, schema markup, and conversational queries to improve visibility in AI-driven search results.

Hours :   Available during standard US business hours (9am-5pm EST or 8 : 30am-4 : 30pm EST) Location : Remote - Full time This job description is intended to describe the general requirements for the position.  It is not a complete statement of duties, responsibilities or requirements.  Other duties not listed here may be assigned as necessary to ensure proper operations of the department.

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