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Seo Product Specialist Latam (Spanish Speaking)
Catena MediaSão Paulo, BrasilHá 2 dias
Descrição da vagaYOUR CHALLENGE Create the SEO & Content strategy for 2 main brands to launch the sites from a technical perspective, on-page and off-page factors Be a key stakeholder so SEO best practices are followed and at the heart of the product's strategy Constantly review content / SEO opportunities that can be published to gain healthier streams of organic traffic Coordinate and manage a small team working with SEO and Content Writers Analyze keywords and SEO techniques used by competitors Be hands-on and as well execute and implement SEO optimizations Ability to execute link building activities via the team and freelancers / agencies Working on the WordPress and other backends as necessary Stay up-to-date with the best SEO practices, due to the ever-changing industry trends In-depth understanding of search engine behavior Ability to work independently, motivate the team, and spot opportunities to increase search visibility Constant follow up and alignment with the Product Owners and SEO Team Lead in order to deliver the product strategy and improve our SEO Create overview reports of progress and traffic growth Any other ad hoc job-related duties as required TO DO IT, YOU WILL NEED Fluent in Spanish and preferably English Knowledge of the betting market and a sports background will be considered an asset Ideally Bachelor's degree in business, marketing, communications, or related field Hands-on SEO experience Experience with industry tools (Moz, Ahrefs, SEMrush, Majestic, Google Search Console, Screaming Frog, etc) Experience with analytics platforms like Google Analytics and Google Search Console Functional knowledge of HTML, CSS, JavaScript Great time-management skills, prioritize multiple tasks and work toward deadlines Excellent verbal and writing skills Strong motivation and ability to work in a fast-paced environment Leadership and team management responsibilities Managing team performance effectively through the practicing of ongoing performance management, including conducting performance reviews and regular 1-1 meetings Leading by example by delivering positive results and being a visible Catena ambassador Being approachable and available to the direct team and other stakeholders Communicating effectively and ensuring information is delivered in a clear and timely manner Taking ownership of recruitment and selection for your team by working closely with HRBP and TA teams Enabling team and individual growth from induction stage to ongoing learning and development Job Types Full-time, Contract Language Spanish (required)
You will be the main stakeholder working in the LATAM (ES) region, managing a small team of SEOs & Content Writers to execute your SEO Strategy.
- SCOPE OF THE JOB
Your work will be on the ES LATAM region sites and drive forward the project.
You will need to sync with other stakeholders working on the project and other regional SEO teams working on these multi-lingual sites.
In the future we see this role evolving to also be responsible for a small team to execute the SEO strategy.
Role includes :
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Seo Specialist • São Paulo, Brasil
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