Marketing Analyst (Crm)

As a

• Marketing Analyst (CRM),
• you will have some responsibilities :
• Creation and maintenance of strategies in CRM channels.
• Ensuring an up-to-date and clean CRM database.
• Activate communication rules for prospects / former-clients with different focuses, such as : brand awareness, consideration, engagement, convertion, etc.
• Supporting the maintenance of CRM configurations to maintain correct data tracking.
• Searching for new sources of contacts / leads in line with Integration's audiences and objectives.
• Suggesting new tools and ways of establishing contact and relationships with prospects.
• Analyze the results of campaigns / activations both in terms of performance and Brand / Content and suggest improvements to increase performance.
• Developing / supporting automation flows for relationships and sales, based on customer segmentation, propensity, and profile within the sales funnel.
• Survey and analysis of indicators focused on the prospecting funnel.
• Building a dashboard focused on the company's prospecting funnel (beyond CRM), as well as analyzing the data collected by BU, funnel stage, communication tool, etc.

We are looking for a Marketing Analyst to join our Marketing team.

You will be responsible for the management of CRM, maintaining the database updated, and supporting the implementation of the CRM system with marketing activation.

In addition, you will have the opportunity to work directly with all the Business Units (BU's), playing a key role in optimizing prospect funnel strategies and continuously improving CRM processes.

Fluency in Spanish is an advantage.

Tipo de vaga : Efetivo CLT

Salário : R$4.500,00 - R$5.900,00 por mês

Idioma :