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Marketing Communications Manager

MicrosoftSão Paulo, Brasil

Há 6 dias

Descrição da vaga

Microsoft is on a mission to empower every person and every organization on the planet to achieve more.

Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day.

In doing so, we create life-changing innovations that impact billions of lives around the world.

You can help us to achieve our mission.

We are looking for a seasoned event marketer to join the Central Marketing Organization (CMO).

The Central Marketing Organization (CMO) is anchored around a shared purpose for Customer Centricity, Marketing Thought Leadership, and Marketing and Sales Alignment.

CMO accelerates the Area growth agenda through integrated marketing campaigns that delight our customers and partners and create Microsoft fans.

CMO leverages deep functional and business expertise to deliver superior customer experiences through connected customer journeys and data driven storytelling.

CMO builds strategic partnerships across Corp HQ and the Area to drive a digitally transformed, connected go-to-market.

The Event Marketing Manager oversees and orchestrates successful local event planning and execution to support Subsidary business priorities and connection to Global Demand Center programs.

You leverage data to gain insights to maximize business impact of events and drive ongoing portfolio and program optimization.

The Event Marketing Manager role requires a professional passion for modern marketing techniques and principles along with how to drive demand and earn and attention for digital events.

Responsibilities

Event Strategy & Operational Excellence

Develop and manage local event strategy that supports Local and Area business priorities, including process, systems, and digital tools to optimize the customer and partner event experience while keeping digital events as the core strategy.

Drive adoption and usage of the Microsoft Events Framework, leveraging corporate event investments and ensure all local events align to the branding, content, and timing standards which enable more seamless connection of local events to Global Demand Center programs.

Develop local event programs to drive consistency, efficiency, and scale.

35% of time)

Resource Management

Drive consistent adoption and usage of the Global Events Digital Platform for all local events.

Manages event team resources to execute and deliver on the global event strategy.

30% of time)

Event Metrics & Insights

Drive adoption of the event measurement / evaluation approach to enable more consistent event insights and optimization.

Leverages business analytics and relevant metrics to drive business impact; acts as the Area / Subsidiary's SME for competitive event activities.

Compile learning and share leading practices across teams to help achieve the most effective results.

20% of time)

Event Discipline Leadership

Consults as the Event expert within the Subsidiary on the contribution that events can make to the Area / Subsidiary's business goals; advises the LT on the inclusion of events as part of the marketing mix, driving alignment across the entire Subsidiary in respect to this discipline.

15% of time)

Qualifications

8+ years of related event marketing experience, including managing event preparation remotely and significant experience in project managing events with budgets in excess of $500k.

Experience in structuring and managing digital events, driving registration, earning, and keeping attendee attention, and digital event platforms.

Business / marketing analytics & digital marketing and social amplification desired.

Understanding of marketing automation concepts and software tools to capture contacts / leads and measure commercial impact of investments.

Experience in managing vendors is required as this position will manage outsourced event logistics and production vendors to ensure they event execution is aligned to business objectives for the Area / Subsidiary.

Bachelor's degree (B.S. / B.A.)

or equivalent work experience required.

Master's degree preferred.

Business, Marketing or Communications field of study preferred.

Benefits / perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

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Marketing Manager • São Paulo, Brasil